Marketing Manager D2C

My client is a well renowned asset management firm seeking an experienced Marketing Manager to join their D2C team. You will be responsible for creating and implementing marketing and communication plans for the UK Direct to Consumer market. Your role will involve aligning these plans with the overall marketing strategy and corporate messaging, as well as meeting business objectives and regulatory requirements.Key responsibilities include:• Developing and executing marketing strategies for the Direct to Consumer market and investment trust client companies• Meeting marketing targets and objectives within budget• Maximizing engagement with existing clients and attracting new clients• Building relationships with internal and external teams to coordinate marketing activities• Ensuring all marketing initiatives comply with regulatory requirements• Continuously improving marketing activities and sharing learnings with the teamTo be successful in this role, you will need:• Experience in Direct/B2C marketing• Client-focused and commercially driven mindset• Strong project management skills• Proficiency in the full media mix and communications• Ability to manage external relationships and internal stakeholders• Creative thinking and willingness to challenge the norm• Knowledge of the investment management industry is preferred• Expertise in digital marketing, including CRM, PPC, SEO, and social media• Copywriting skills• Negotiation and influencing abilities• Excellent presentation skills• Experience in WordPress and campaign management tools like Workfront would be beneficial.