Marketing Manager for Trade Travel and Relationships

Frameless London is the UK’s first permanent immersive art experience. Breaking the boundaries of digital projection technology, Frameless elevates art to a level never before experienced. Here you are not simply looking at paintings, you are surrounded by them, feeling every brush stroke and splash of colour.
Housed in a 30,000 ft2 venue located in the tourism heart of the capital, just opposite Marble Arch and Hyde Park, Frameless showcases 42 unique digital interpretations of some of the world’s most iconic masterpieces, by artists including Cezanne, Dali, Van Gogh, Monet & Rembrandt. Presented across four different galleries within the venue, content is multi-sensory and highly Instagram-able, showcased using different forms of technology and projection to excite and inspire visitors.
In addition to the main galleries’ experience, Frameless offers a dedicated events room for private hire as well as the opportunity to exclusively hire the whole venue for a range of events such as receptions, dinners, awards, meetings, product launches and filming.
To complement the visitor experience there is a Gift Shop which offers a wide range of gifts. The Frameless Café Bar offers a delicious menu including breakfast bites and coffee; a wide selection of sandwiches at lunchtime and in the evening a range of drinks and cocktails.
Position Summary:
The Marketing Manager for Travel Trade and Relationships is primarily responsible for delivering the Tour & Travel Strategy at Frameless, accountable for managing the budget, along with activity planning, to support strategic objectives. This role will also be the point of contact for our distributed commerce partners, as well as local, domestic and international trade and destination bodies. This will require curating and managing online platforms, partner relationship management to optimise sales, as well as supporting selected marketing activities, to achieve the shared goals of the wider Frameless team.
The role also includes venue partnership relations, attendance at Travel Trade and other events, campaign planning, copy production, administration of creative briefings/media planning and supporting the management of agency partners.
Alongside the above, this Marketing Manager also oversees our school’s marketing plan and budget, working closely with the Learning & Access team; is responsible for the planning and execution of third-party ticketing activities including, but not limited to, management of inventories and pricing, implementation of promotional codes and ticket offers, liaising across all departments to manage and communicate on-sale times/dates, ticket footfall and revenue reporting; as well as having responsibility for the larger groups attending Frameless.
Roles and Responsibilities:
Tour & Travel
Manage the Tour & Travel Marketing Budget and activity plan alongside the Senior Marketing Manager to achieve strategic objectives.
Manage relationships with existing OTA partners to optimise sales and performance, collaborating on marketing plans where appropriate.
Maintain Frameless listings across third-party sites, making updates to copy and imagery.
Manage relationships with key trade partners and membership organisations, including but not limited to, UKinbound, Visit Britain, ETOA and BETA.
Networking at industry events and to be the face of Frameless to increase awareness and drive international growth.
Attend international Travel Trade shows, such as ITB in Berlin, to represent Frameless in international markets and drive ticket sales by increases in OTAs and travel agent connections.
Manage the relationship with external agencies to plan and deliver the annual Tour & Travel Marketing Plan.
Ensure marketing costs and fees are checked and added to the internal booking system.
Report on Tour and Travel partner sales and performance weekly/monthly in support of the wider marketing team.
Work with channel managers and ticketing partners to ensure partner connections and booking issues are identified and resolved swiftly.
Brief creative assets used at Trade shows and across Tour and Travel marketing collateral.
Local Community Marketing
Under the direction of the Senior Marketing Manager, coordinate local community outreach and activity, including attending networking events in order to maintain positive relationships so Frameless is front and centre in local external stakeholders’ minds.
Create a database of local partners and connections for community campaigns.
Alongside the PR executive, maintain a constant presence within the local community database and ensure press releases, assets, and new campaign activity is supplied for inclusion in marketing activity.
Schools Marketing
Work with Senior Marketing Manager and Learning & Access team, to develop our school’s marketing plan to achieve the ambitions of the Learning & Access Programme.
Manage the school’s marketing calendar and update with activity.
Control over the school’s marketing budget and media bookings with preferred suppliers.
Co-ordinate all activity, briefing our in-house designers where appropriate.
Venue Partnerships and Patrons
Support the Senior Marketing Manager in ensuring all Frameless obligations in relation to contractual partner agreements are met, having direct responsibility for the day-to-day relationship management of Venue Partners and Patrons.
Maintain, monitor and update the Partners’ database.
Manage any Patron queries around ticketing issues and allocations alongside the Ticketing Manager.
Ticketing
Relationship lead for our ticketing platform and customer-facing ticketing UX, ensuring seamless operation and swift troubleshooting when required.
Work with the Ticketing Manager to ensure inventories, packages and pricing are set up correctly on the Frameless website and other third-party applications.
Collaborate with the Ticketing Manager to control daily sales inventory, dynamic pricing and allocation changes when needed.
Oversee the distribution of tickets to Partners, Patrons, Sponsors and Official Suppliers.
Assist the Ticketing Manager and marketing team, as appropriate, with the set-up of special event ticketing through distributed commerce channels (e.g. Art Talks, Frameless Lates Preview, etc.)
Experience
:
At least 5 years’ experience in a similar consumer facing and integrated marketing role, with specific experience in the visitor attraction sector (or hospitality or retail), and relationship management.
Pre-requisites
Strong relationship building skills
Well presented and articulate
An understanding and experience of the Tour & Travel trade market for visitor attractions
Knowledge of visitor attractions’ marketing
Experience of working in an entrepreneurial / start-up environment preferable
Excellent communication and collaboration skills
Good presentation skills
Enjoys working at pace and multi-tasking.
Fluent in English, both oral and written
Foreign language skills would be an advantage
Analytical skills and very well organised
Competencies
Communication
Teamwork & collaboration
People management
Good negotiation skills
Commercial awareness
Creativity & innovation
Proactive
Interpersonal sensitivity
Capacity for change
Likes to deliver impact
Required Behaviours
Strive for excellence
Team player
Well presented
Professional
Hard working
Positive
Dynamic
Punctual
Can-do attitude
Pro Active
Efficient
Friendly
Knowledgeable (in your area of expertise)
Frameless London Ltd. is an equal opportunities employer and all applicants meeting the criteria for a role are encouraged to apply. Successful candidates will be requested to submit a recent basic DBS certificate, within their probationary period with the Company. The Company reserves the right to perform standard or enhanced DBS checks in future, in cases whereby a role evolves to include duties for which this would be warranted. All personal data is handled in accordance with General Data Protection Regulations.