Marketing Manager - Naturally Sweet

At Valeo Foods UK, we're the creative force behind beloved brands like Kettle Chips, Rowse Honey, and Matthew Walker puddings. Our diverse portfolio also includes New World Foods, Barratt sweets, and Metcalfe Popcorn, each with its own unique story and flavour.
We’re excited to share that now our new Chief Marketing Officer, Michael Inpong, has joined the business we are set to redefine our marketing strategies and drive growth. To support this vision, we're opening several key roles within our restructured marketing team. These positions are essential for driving innovation, enhancing our brand presence, and delighting our customers. We offer best-in-class marketing training through the Valeo Brand Building Academy and on-the-job coaching to ensure your success.
Join us on a journey where passion meets flavour, crafting experiences that bring people together and delight taste buds.
As the Marketing Manager for our Naturally Sweet category, which includes beloved brands like Rowse Honey, you’ll be at the helm of products that are not just tasty but also healthy. This is not just a job; it’s an opportunity to shape the future of our naturally sweet products, drive innovation, and make a real impact.
You’ll be responsible for the leadership and stewardship of our naturally sweet category group, covering both Valeo-owned brands and retailer-owned brands. We’re looking for someone who can take ownership, lead from the front, and build a high-performance team that excels in stakeholder management and reporting.
* Achieve Results: Hit or beat budget financial targets and grow market shares for our confectionery brands.
* Develop Brand Plans: Create and deliver exceptional brand plans, utilizing available resources to maximize impact.
* Innovate and Improve: Implement learning plans with a capacity to innovate, try new approaches, and refine strategies.
* Lead Reporting: Provide detailed quarterly reporting internally and prepare versions for external stakeholders.
* Analyse and Strategise: Use analytical thinking to drive decisions and develop insightful strategies.
* Coach and Inspire: Lead your team with energy, coaching them to excel and grow.
* Manage Budgets: Oversee the marketing budget for the confectionery category, covering core marketing, ASOH, and shopper marketing.
* Collaborate Effectively: Work cross-functionally within the confectionery team and beyond to ensure cohesive strategies.
* Represent Our Brands: Be the face of our confectionery brands, especially in interactions with retailers.
* Champion Consumer Focus: Lead and inspire the “Consumer is Boss” plan, maintaining regular connections with our consumers.
Qualifications
* A proactive approach with the ability to innovate and drive growth within a large organisation.
* Proven experience in creating and executing successful brand strategies.
* Strong leadership skills with the ability to inspire and mobilize teams.
* Excellent skills in managing relationships with both internal and external stakeholders.
* Strong analytical skills to support logical and data-driven decision-making.
* Ability to foster a collaborative environment and work effectively across functions.
At Valeo Foods UK, we’re dedicated to delighting our consumers with high-quality, innovative products. Join us, and you'll be part of a vibrant team that values creativity, collaboration, and excellence