Marketing Manager - Online Events

Marketing Manager - B2B Events (Online Platform) - UK Remote - £55k 10% Bonus Role : Marketing Manager Reporting to: Head of Events and Head of Marketing Package : £55,000 10% Bonus Location : Fully UK Remote The Company Oscar Digital are working with a dynamic and innovative media and event company known for creating unforgettable B2B experiences. With a track record of delivering high-impact events, they connect businesses, foster innovation, and drive industry growth. As they embark on a new phase of expansion, fuelled by their recent exceptional growth, they seek a visionary Marketing Manager to help steer a future brimming with potential. The Role Develop and implement innovative digital marketing strategies to drive database growth and enhance engagement with their digital products. Collaborate with content and product teams to ensure a cohesive marketing approach that promotes our independent and commercial offerings effectively. Analyse and optimise marketing campaigns and channels to increase reach, engagement, and conversions. Utilise data-driven insights to identify trends, opportunities, and challenges in growing the database in both quantity and quality, adjusting strategies accordingly. Foster relationships with key industry partners and stakeholders to amplify content reach and drive audience growth. Increase engagement levels across all digital media products from independent content consumption, to webinar registration, to virtual roundtable attendance. Website content creation: improving data capture and lead generation for new audience, creating best-in-class landing pages. Work with the Editor-in-Chief to ensure editorial content is effectively marketed to acquire new audience members and build strong engagement with the existing community. This is a critical role to build the right database for our business. Work with the Head of Content to deliver the content marketing campaigns to achieve audience and leads for our digital commercial partners. Support process with the Customer Success team to manage client expectations and consistently exceed campaign performance. Drive customer engagement and conversion through insightful data analysis and customer journey mapping. Streamline processes, foster innovation, and ensure marketing excellence. Developed management and execution of social requirements for digital media. Set up, manage, and optimise paid advertising campaigns on platforms such as Google Ads (PPC), and LinkedIn. Analyse performance metrics and adjust strategies to maximise ROI. Work with design, copywriting, marketing, sales, and external agency teams to deliver engaging content and robust campaigns. Manage a marketing budget and accurately track spend and projections for budgeting & forecasting. Requirements Demonstrable experience in B2B digital marketing, with a focus on audience growth and engagement. Strong analytical skills, with the ability to interpret data and make informed decisions to optimise marketing efforts. Creative thinker with a passion for developing and executing innovative marketing strategies. Excellent communication and collaboration skills, capable of working closely with cross-functional teams to achieve business objectives. Excellent Database Management skills utilising monitoring tools and optimising database performance. If you are a marketing specialist with 4 years of experience in B2B, focused on audience growth and retention ideally in an online events environment, apply today Marketing Manager - B2B Events (Online Platform) - UK Remote - £55k 10% Bonus