Marketing Manager UK & Ireland

Our client is seeking to recruit a Marketing Manager covering UK & Ireland. The successful candidate will report directly to Head of Marketing, working alongside UK & Ireland Business Development team. To succeed you will be highly organised, methodical, have a strong focus on lead generation and relationship development. Responsibilities Strategy Develop and implement the regional marketing strategy to deliver regional lead generation and retention targets. Undertake research on (i) customers, (ii) markets and (iii) competitors and identify potential areas to invest in. Be a champion for and represent the interests of the region at internal and external stakeholder meetings. Work with third party agencies to bring this strategy to life. Manage?the?regional marketing budgets, in line with organisational policy and procedures, by projecting costs, determining necessary adjustments, reviewing expenditures and preparing written commentary on the budget and/or variations as required. Regional marcomms Develop relationships with partners, influencers, trade media and industry associations; build and maintain database of contacts in order to leverage relevant opportunities for organisation. Oversee & implement the planning and evaluation of all marcomms for the market in conjunction with inhouse and external agency support. Oversee & implement all regional comms and content development for owned digital channels in conjunction with Digital Marketing. Define marketing collateral requirements, managing production, such as project case studies, project videos and all literature, electronic media, site personnel and vehicles and promotional merchandise. Oversee the planning, implementation, and evaluation of all attendance and speaking opportunities at all external events to include exhibitions, trade shows, conferences, masterclasses, technical presentations and open day events. Customer Relationship Management Oversee the management of accurate databases for customers and prospects using company systems, supporting other business functions in their execution of this. Oversee the development and use of up-to-date databases to build relationships with existing and prospective customers to achieve annual revenue targets. Evaluate Supervise information gathering or the compilation of statistics pertinent to the planning, execution, and evaluation of marketing plans? refining and adjusting activities, as required. Prepare & deliver reports, outlining progress against Marketing & Business Development KPIs. Ensure you are building consistency across the region in developing pipelines/opportunities to be used in building Business Development forecasts, as well as in the creation of dashboards/reports for both senior management as well as Business Development management. Adaption of plans based on market, company, customer insights & evaluation. Other Manage any direct reports, ensuring that regular performance reviews are carried out and that staff understand how their work contributes to the organisations performance. Essential Criteria Have more than 3 years marketing experience at Marketing Manager level in a fast-paced working environment. Demonstrable experience marketing in or to the UKI region Demonstrable experience developing, implementing, managing and evaluating best in class through-the-line marketing strategies on a number of projects running simultaneously. Demonstrable lead generation experience. Hold a relevant business or marketing qualification, or a business-related discipline. Desirable Criteria B2B marketing experience or experience of working within a manufacturing environment (multi-site, multi-disciplinary, or having experience of delivering across a range of services in a changing environment) Skills: Marketing Manager People Management Brand Management