Marketing Manager - UKI

Your new company Hays are representing a global engineering company to recruit a Marketing Manager for the UK&Ireland region, based in Cookstown, Northern Ireland. Your new role As Marketing Manager you will work alongside the UK & Ireland Business Development team, and other functions in our business to devise, implement, and assess the marketing strategy for the region. You will formulate the strategic marketing plan, driving implementation and evaluating impact for the market. Your responsibilities will include: Develop and implement the regional marketing strategy to deliver regional lead generation and retention targets. Undertake research on customers, markets and competitors and identify potential areas to invest in. Be a champion for and represent the interests of the region at internal and external stakeholder meetings. Work with third party agencies to bring this strategy to life. Manage the regional marketing budgets Develop relationships with partners, influencers, trade media and industry associations; build and maintain database of contacts in order to leverage relevant opportunities. Oversee & implement the planning and evaluation of all marcomms for the market in conjunction with inhouse and external agency support. Oversee & implement all regional comms and content development for owned digital channels in conjunction with Digital Marketing. Define marketing collateral requirements, managing production, such as project case studies, project videos and all literature, electronic media, site personnel and vehicles and promotional merchandise. Oversee the planning, implementation, and evaluation of our client's attendance and speaking opportunities at all external events, including exhibitions, trade shows, conferences, masterclasses, technical presentations and open day events. Oversee the management of accurate databases for customers and prospects using company systems. Oversee the development and use of up-to-date databases to build relationships with existing and prospective customers to achieve annual revenue targets. Supervise information gathering or the compilation of statistics pertinent to the planning, execution, and evaluation of marketing plans; refining and adjusting activities, as required. Prepare & deliver reports, outlining progress against Marketing & Business Development KPIs. Ensure you are building consistency across the region in developing pipelines/opportunities to be used in building Business Development forecasts, as well as in the creation of dashboards/reports for both senior management as well as Business Development management. Adaption of plans based on market, company, customer insights & evaluation. Manage any direct reports, ensuring that regular performance reviews are carried out and that staff understand how their work contributes to the organisation's performance. What you'll need to succeed 3 years+ Marketing Manager experience in a fast-paced working environment. Demonstrable experience marketing in or to the UKI region. Relevant experience of the sand and aggregate industry (preffered). Demonstrable lead generation experience. Demonstrable experience developing, implementing, managing and evaluating best in class through-the-line marketing strategies on a number of projects running simultaneously. Previous experience of applying creative and entrepreneurial thinking to marketing practice to achieve desired results. Previous experience of analysing marketing activity, developing and communicating a strategic plan through to Senior Management or Board Level. Experience of compiling and managing a budget. Experience of managing and developing direct reports. Hold a relevant business or marketing qualification, or a business-related discipline. Be fluent in English and possess excellent communication skills both verbal and written with the ability to liaise with all levels within an organisation. Excellent interpersonal skills, with the ability to negotiate successfully whilst maintaining a collaborative approach. Proven organisational skills with the ability to effectively plan, organise & control daily workload. A track record of identifying and successfully implementing process changes. Clean driving licence, access to own car. Right to work in the UK. Ability to travel across UKI market Desirable B2B marketing experience or experience of working within a manufacturing environment (multi site, multi disciplinary, or having experience of delivering across a range of services in a changing environment). Experience of using an ERP and CRM system. Experience of content planning and creation e.g. technical papers, video, social media content. Have a digital marketing qualification or working towards a digital marketing qualification such as the Chartered Institute of Marketing (CIM) or the Digital Marketing Institute. Proficiency in another language What you'll get in return Competitive salary negotiable depending on experience, hybrid working, international travel opportunities, annual bonus, pension, healthcare, lots of learning and development opportunities, and much more! What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Caitlan @ Hays on . If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career. Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. 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