Marketing Manager

Marketing ManagerProfessional Membership BodyHybrid Central London – 3 days Office, 2 days homeBasic Salary £50,000 - £52,000 with benefits. 25 days’ holiday per year plus bank holidays, Life Assurance, Pension scheme, Season ticket loan, training, and development.Permanent, Full TimeManaging a marketing team is a MUST!Our client a well-respected and reputable professional membership body based in Central London is currently looking for a Marketing Manager to manage a campaigns marketing team. The Role of Marketing ManagerThe Marketing Manager is responsible for the external campaigns, brand and awareness raising of the work and impact. You will develop a marketing campaign strategy in conjunction with the Head of Marketing, which will consist of campaigns to promote the products and services of the Institute to members and non-members, and also to raise awareness of the Institute in a broad brand campaign, which will identify new target markets for the Institute. You will be responsible for developing campaigns via a range of digital channels including website, email marketing, social media and paid search, and guiding your team to implement in a timely manner across the marketing activity calendar.You will be comfortable working with external agencies – for design, media, paid search and will ensure they work effectively to support the execution of integrated campaigns. You will lead on internal communications in conjunction with HR, creating engaging, supportive content for employees on the intranet, in line with the Institute’s values.Person SpecificationA solid understanding of the marketing needs of member organisations, events, training, and qualificationsA comprehensive understand of digital marketing.A strong understanding of CRM, data segmentation and analyticsUnderstanding the importance of brand consistency in communicationsAt least 6 years in a marketing role managing campaigns and content for use across a range of communications channels. Experience of planning and developing campaigns Brand management, both in design and messagingAgency and budget management experience Line management - developing individual talent and creativity.CIM or IDM qualification is desirable.Educated to degree level or equivalentExcellent writer with attention to detailHighly organised with ability to project manage campaigns, delivery of content and assets. Stakeholder management, excellent relationship building and networking skills. Excellent planning, prioritisation and time management skills Process-driven with an ability to multi-task effectively.Competent user of website CMS, Microsoft Dynamics 365 CRM, Dotdigital, social media platforms and Google analytics.To apply to this role please send your CVDue to the volume of applications we are only able to contact successful applicants. Therefore if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion.Membership Bespoke is acting as a recruitment business in relation to this role. Membership Bespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.Membership Bespoke is the most experienced membership-focused recruitment firm in the UK, with 10+ years of experience delivering tailored permanent, temporary, interim, and Executive Search recruitment solutions to Trade Associations, Regulatory Bodies, Political Parties, and Professional Bodies.