Marketing Manager

Marketing Manager London Mayfair - Office BasedInternational Real Estate Investor & Developer Do you have generalist marketing experience within luxury real estate, interior design and development? If so this could be the perfect role for you.The role:This is a very hands-on position combining digital and offline marketing in a full 360 generalist role.You will be responsible for managing external marketing agencies and overseeing a comprehensive range of marketing activities for the their luxury real estate that covers the initial brand set-up during their exciting luxurious projects. Key Responsibilities:Tracking all digital marketing activity, analyse data to pull out key insights for content and lead generation.Overseeing the social media strategy for the company & creating an engaging calendar of content.Planning, creative development, implementation, analysis and scheduling across all channels: Twitter, Facebook, LinkedIn, Instagram & Rightmove.Produce and regularly review the social media strategy for the sales team and ensure this is managed effectively by external agencies.Managing the paid online media campaigns to support sales.Supporting sales activity, community engagement and corporate communication.Assist with the conceptualisation of branding, budgets and strategies for new development sites ahead of purchase.Research of background development information and defining/producing creative brief for required marketing material, including brochures, advertisements and website.Media planning and management of media buyer. Co-ordination of media and production schedule, analysis of media response.Manage the production of all point of sale material including CGI’s; brochures; advertising; development models; signage/hoarding; agents marketing material; photography; video fly throughs; invitations; view photography etc.Production of display materials, invitations and advertising campaigns for overseas exhibitions and co-ordination of export/delivery accordingly.Briefing and co-ordination of the fit out and launching of development-based marketing suites and show homesOverseeing the implementation and management of ‘paid for’ digital campaigns, using trackers & dashboard to monitor growth progress.Assisting with the creation of digital marketing collateral for developments, including liaising with creative agencies, selling agents and internal teamsCreation of all marketing materials including visual identities, brochures, models, floorplans, virtual reality and interactive contentDirection and creation of CGIs, managing external agencyPromote the Company Brand on UK level and liaise with the overseas offices, work closely with PR Agency.Skills & Qualities:Previous work experience within a luxury property design, interior design and/or development company is preferred.Excellent communication skills.Entrepreneurial Spirit: Proactive, resourceful, and creative approach.Project Management: Ability to manage multiple projects and coordinate with various teams and external agencies.Analytical Skills: Strong ability to track, analyze, and report on marketing activities and their efficacy.Creative Direction: Capacity to conceptualize and direct the creation of marketing materials and campaigns.