Role Overview:
\nIn this pivotal role, you will develop and execute comprehensive marketing strategies, enhance brand visibility, and drive lead generation to support sales efforts. You will work closely with the Marketing Director to align marketing activities with business objectives and prioritize key growth opportunities.Key Responsibilities:
\nMarketing Strategy & Execution: Lead the creation and delivery of strategic marketing plans in collaboration with senior leadership, ensuring alignment with company goals.
\nContent & Branding: Develop engaging content across multiple channels, ensuring brand consistency and supporting PR initiatives.
\nDigital Marketing: Direct digital marketing efforts, including SEO, social media, and email campaigns. Collaborate with external agencies to optimize website performance.
\nLead Generation & Sales Support: Drive lead generation activities to support sales objectives and provide regular performance reporting.
\nCommunications Management: Oversee both internal and external communications, maintaining brand integrity and boosting the company's profile.
\nMarket Analysis: Conduct research to stay ahead of industry trends and fine-tune marketing strategies.
\nProject Management: Ensure timely and budget-conscious execution of marketing projects.
\nQualifications:
\nDegree in Marketing or a related field (preferred).
\nMinimum of 3 years' B2B marketing experience, ideally in construction, manufacturing, or related sectors.
\nSkills & Competencies:
\nExpertise in digital marketing, CRM systems, and analytics tools (Google Analytics, GA4, etc.).
\nStrong communication, project management, and organizational skills.
\nExperience managing external agency relationships (SEO, PPC, design).
\nProficient in content creation and social media management (LinkedIn).
\nSkilled with design tools like Adobe Suite or Canva.
\nPersonal Attributes:
\nDetail-oriented with strong analytical skills.
\nSolution-focused, proactive, and enthusiastic.
\nTeam player with the ability to work independently and collaboratively.
\nWork Environment & Values:
\nOur client offers a collaborative and rewarding work environment where employees are valued and empowered to drive business success. The company is committed to employee satisfaction and continuous professional growth.
\nLocation:
Hybrid work model-4 days in the office, 1 day working remotely.
Salary: £45-50k.
This is an exciting opportunity for a motivated marketing professional to make a significant impact and help shape the future of a growing company entering new markets in education and healthcare.
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