Marketing Manager

About the Role

I'm currently partnering with a UK transport organisation to recruit a Marketing Manager specialising in their coach travel division. This is an excellent opportunity to join a well-established brand that's revolutionising how people travel across Britain.

Key Responsibilities

As Marketing Manager, you will:

• Develop compelling marketing campaigns that encourage potential customers to switch from car to coach travel
• Contribute to the company's 3-year Marketing Strategy and Customer Experience Strategy
• Lead delivery of brand, partnerships and student marketing activity for the coach division
• Ensure all campaigns are built on robust research and customer insights
• Work closely with Commercial teams to align campaign activity with business priorities
• Collaborate with Performance Marketing and Content teams to integrate brand strategy across organic channels
• Partner with Marketing Services and Ecommerce teams to deliver seamless customer experiences both physically and digitally
• Manage production processes to ensure campaigns are delivered on time and within budget
• Support development of presentations to gain buy-in from senior stakeholders
• Implement measurement frameworks to track KPIs and extract insights for future campaigns
• Monitor industry trends and identify new marketing opportunities
• Build strong relationships with external agencies and internal stakeholders
• Manage campaign budgets effectively

The Ideal Candidate

You'll be reporting to the Senior Brand Marketing Manager and will need:

• Proven experience in brand marketing and campaign management
• Strong analytical skills with the ability to translate data into actionable insights
• Experience working collaboratively across multiple departments
• Excellent stakeholder management abilities
• Creative thinking with a strategic mindset
• Budget management experience
• Knowledge of the travel or transport sector (desirable)

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.
By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.