Marketing Team Lead

Marketing Team Lead Location : Watford Hybrid : 3 days office / 2 days remote About the Role Are you a driven and analytical marketing professional with performance-based marketing experience, looking for your next challenge? We re on the hunt for a Marketing Team Lead who can bridge the gap between our client's central marketing team and senior leadership. This role is perfect for someone with a strong strategic mindset and a background in performance-driven campaigns. You ll take ownership of digital marketing performance, provide data-driven insights, and lead initiatives that drive growth and innovation in a fast-paced, competitive environment. Who We Are Our client is a leading digital gaming company, known for powering the marketing and technology for hundreds of sites in the iGaming space. Established in 2009, they ve grown to set industry benchmarks for innovation, high standards, and continuous improvement. They re personable, hands-on, and deeply committed to fostering a culture of transparency, accountability, and growth. Your Key Responsibilities Strategic Alignment : Serve as the key link between marketing and leadership, ensuring alignment with strategic business goals. Performance Optimisation : Track, analyse, and optimise performance across digital channels such as Affiliates, SEO, Paid Search, Mobile App, Paid Social, and Programmatic. Data-Driven Insights : Develop dashboards to consolidate metrics and deliver actionable insights. ROI Management : Monitor and optimise ROI and budget allocation to drive business outcomes. Risk Mitigation : Identify cross-channel opportunities and proactively address risks. Compliance Collaboration : Work with compliance to ensure all marketing activities meet regulatory standards. Stakeholder Engagement : Present regular updates to senior stakeholders, highlighting risks, opportunities, and performance outcomes. Team Leadership : Support and upskill marketing teams while fostering strong partnerships with industry leaders like Google, Meta, and AppsFlyer. Essential Skills & Experience Minimum of 3 years in digital marketing, ideally within the iGaming industry. Proven experience in performance-based marketing , with a strong understanding of ROI-focused strategies. Experienced managing a team. Expertise in digital marketing channels and analytics tools (e.g., Google Analytics, AppsFlyer). Strong skills in data analysis, performance reporting, and project management. Experience with compliance and responsible gambling principles is desirable. Knowledge of BI tools and experience managing performance-driven campaigns is a bonus. What You ll Get in Return Learning & Growth : Comprehensive training and career development programmes. Supportive Culture : Work in a transparent, high-performance environment designed to help you succeed. Wellbeing Benefits : Free private healthcare, gym membership, and Employee Assistance Programmes. Work-Life Balance : Flexible hybrid working (WFH on Wednesdays and Fridays) and 25 holiday days with the option to buy/sell/rollover days. Perks : On-site chef-prepared meals, retail discounts, free parking, and a short walk from Watford Junction train station. Security : Private pension, life assurance, and income protection plans. Recognition : Annual bonus scheme including Restricted Stock Units. Who We re Looking For We re seeking a self-starter with: A passion for performance-based marketing and data-driven decision-making. Experience managing a team. A collaborative, results-oriented mindset. The resilience to thrive in a dynamic and fast-paced industry. Here, your expertise will be valued, your growth will be supported, and your contributions will help shape the future of this company. If you re ready to lead, innovate, and take your marketing career to the next level, we want to hear from you.