Paid Media Executive

About This RoleBordeaux & Burgundy is actively seeking a Paid Media Executive to join our growing team. This role is pivotal in conceptualizing and managing paid media campaigns for our clients. As a Paid Media Executive, you work cross-functionally with internal creative and digital stakeholders to produce and execute paid media programmes across a range of platforms including LinkedIn, Google, Reddit, X (Twitter), and more. You will contribute and influence creative production, budgets, and strategies for campaign best practices. Making data-led decisions with a continuous focus on optimizing performance for our clients. Taking performance metrics to build reports, analyze data, and produce actionable insights.Key ResponsibilitiesDevelop campaign structure and set up campaigns within paid media platforms. Being adaptable to work within multiple client platforms and their attached setupsCollaborate with the paid media manager and production team to transform client briefs into high-impact demand generation PPC campaignsLeading on budget allocations, bid and spend strategies per campaign. Ensuring both testing and performance are catered for and set up to work harmoniously Work with copywriters and designers to construct high-impact campaign ideas. Being the go-to specialist for assigned campaigns on the best ad types to use and PPC concept execution best practicesProvide ongoing feedback and evaluation of campaign performance and activity. Identifying and implementing optimizations at a campaign and strategic levelResearch target audience performance across PPC platforms and approaches to develop a cohesive, flexible targeting strategy Compile data across all paid media platforms and create weekly/monthly reports, including key metrics and analysis for insights, optimizations, and future strategy developmentDiligently and flawlessly execute assigned areas of every projectStay abreast of changes and new opportunities in the PPC space and proactively communicate key updates to the larger teamConduct competitor research for clients and compile findings into actionable insightsTrain and mentor associates on agency best practicesThis role includes occasional client-facing meetings and presentations as required by the agency in support of the account management teamEssential Qualifications3+ years of PPC experienceExperience running B2B demand-generation campaignsDeep understanding of Google Ad Manager, Google Display Network, Microsoft Advertising, LinkedIn AdvertisingStays up-to-date on the latest trends in PPC, including advertising formats, channels and technologies, in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and servicesIntermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint/Google SlidesIntermediate level understanding of Google Data StudioUnderstanding of analytics tools (such as Google Analytics and Adobe SiteCatalyst)Excellent attention to detailCreative mindsetEntrepreneurial spiritDesirable QualificationsExperience with Reddit, Programmatic, Meta, and out-of-home media purchasingDesired Personality TraitsForward-thinking, motivated and possesses a strong sense of ownershipHighly affable, collaborative, and positive in mindsetAdept at problem-solving and clear, capable communicationDisclaimer:Please be advised that legitimate communication regarding this job opportunity will only be initiated from email addresses ending with "@bordeauxandburgundy.co.uk". We do not use any other email domains for correspondence related to job applications or interviews.If you receive any communication claiming to be from Bordeaux & Burgundy but originating from a different domain or exhibiting suspicious behaviour, please promptly report it and report to our team at #####. Your security and privacy are of utmost importance to us.