Partnerships Campaigns Manager

Reports to: Head of Customer MarketingSalary: £50-55k dependant on experience Location: London WC1 (hybrid)We are a passionate group of people on a mission to bring about healing, growth, calm and self-understanding. We derive our ideas from psychology, psychotherapy, philosophy, art and culture. As our name – The School of Life – suggests, we are here to teach people how life can be lived and what can make it truly worthwhile, effective and fulfilling. We do this via our articles, books, app, films, therapeutic services and corporate offering.Our values: We embrace a growth mindset.We combine passion for our purpose with commercial excellence.We are curious and open-minded in pursuit of the answers.We all roll up our sleeves.We are authentic.Moving into an exciting phase of The School of Life, we are happy to share three roles in our newly created customer marketing team. We are looking for a Head of Customer Marketing, a Customer Campaigns Manager and a Partnerships Campaigns Manager. This new team will create and execute a customer-centric strategy, creating a fully rounded user-journey that maximises the customer touch points across the many types of content and services that we offer. These roles are pivotal to the success of growing our audience and engaging with our customers to help them lead more emotionally fulfilled lives. Reporting to the Head of Customer Marketing, the Partnerships Campaigns Manager will be responsible for engaging with third-party partners and retailers to create demand and drive awareness of all TSOL direct to customer products and services – Books and Products, Therapy and Subscription.
The successful candidate will plan and execute innovative, commercially focused, multi channel campaigns and events that engage retailers, distributors and customers with our physical and digital content, and services. Key Responsibilities:Identify and engage brand-aligned partners to work alongside to create demand and awareness of TSOL content and services Plan and deliver in-person and online events to engage the end customer with the TSOL brand, content and services Work alongside global book distributors to create and distribute marketing materials to support retailers consumer facing activities (including POS materials, window displays, promotions) Monitor campaign performance and make data-driven optimisations to improve ROAS and achieve KPIs Brief visual assets and email campaigns to support partnership engagement activities to relevant teams Proactively pursuing new marketing opportunities, new ways of reaching audiences and spotting commercial opportunities to increase sales through commercial partnerships and events Engage and direct external PR agencies for high-profile campaigns, as well as directly pitching for press coverage for TSOL content and services Work alongside Growth Manager and TSOL At Work team to maximise revenue opportunities from subscribers and corporate clientsMeasurable Objectives:Content: Sales/acquisition, media reviews, customer reviews/feedback Engagement: Brand awareness, product/services awareness, repeat purchases, LTV, TSOL brand promoters, database growth Retailers: Number of TSOL Hubs, sales growth, increased reorders, lower returns, range stockedCandidate Profile Experience: A minimum of 5 years marketing or publicity experience, in publishing or content businesses Experience of working with, and managing, third-parties to reach new audiences Experience marketing physical and digital products and services A good level of copywriting ability to be able to confidently deliver a written messageUnderstanding of content performance metrics and ability to use analytics tools to make
data-driven decisions Strong project and stakeholder management skills Events experience beneficial Personal Skills and Attributes:A passion for emotional and mental wellbeing
Highly organised with the ability to handle multiple projects with changing priorities and deadlines
An excellent communicator, with strong presentation and interpersonal skillsMission-driven, enjoy working in a team-focused environment, and always seeking ways to improve Detail-oriented with an enthusiasm for problem-solving and continuous improvement Creative thinker, able to identify new opportunities and audiences Comfortable executing against a plan, and working with key stakeholdersOutgoing and driven work ethic with ability to work both independently or as part of a team What you’ll get from us..To work with a diverse team of brilliant minds!A culture focused on growth & personal development£500 per year learning budgetHybrid working model with 2 days work in our office on Chancery Lane & use of other office spaces in the groupUse of office gym, classes & sauna25 days holiday + bank holidaysUp to 5 days per year unpaid holiday1 extra holiday day per year of service (after 2 years service, capped at 3 additional days)Copies of all our newly released booksParticipation in The School of Life personal development sessionsEnhanced Maternity paySocials & LunchesThe School of Life is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, gender identity or sexual orientation.Application Process:Deadline for applications 5pm, Tuesday 20th August. Please send a cover letter with your CV, including a short overview of why you would like to work for The School of Life, your perception of the brand and what we offer to customers.