PPC Executive
�26-35k + Excellent Benefits
Fareham
VR/10378
This is an exciting new role, working for a well-established digital marketing agency with an excellent reputation and reach. Well suited to an experienced PPC specialist with an agency background who is eager to learn and develop within a supportive, fun environment
Your role will involve:
� Planning, developing, implementing, tracking and optimising all paid marketing campaigns and channels
� Creating and building campaign strategy, research keywords, analysing competitors and continuous testing and optimisation
� Maintaining and monitoring keyword� bids, daily and monthly budget caps, impression� share, quality score and all top-level account metrics
� Generating new paid search campaigns, ad groups, and accounts and aiding in the creation� of new paid search marketing initiatives
� Landing page optimisation / implementation, creative copy testing and optimisation
� Carrying out competitor analysis
� Providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, and all facets of paid search following corporate objectives
� Creating� reports for management and clients
� Monitoring and administering web analytics dashboards, reports and essential reporting tools, and highlighting areas� of importance
� Implementation of A/B, splits and multivariate testing across all accounts
You will be the ideal candidate due to your:
� Experience in PPC Management, ideally gained within an agency
� Content development and optimisation
� Solid working knowledge of Google, GDN and Bing
� In-depth reporting and analysis
� Excellent Organisational skills
� Outstanding written and verbal communication and literacy skills
� Must have the ability to work well independently and as part of a team
This is a great opportunity for you to join a forward-thinking agency with an enviable client list. Please apply now if this sounds like the role for you!