PPC Manager

Healthy animals and happy owners that s the goal. We are IVC Evidensia, and we are on a mission to build the world s best veterinary group. Investing in people, premises and processes, we deliver outstanding care in around 2,500 locations globally. We are looking for a PPC Manager to join us in our mission and drive customer engagement and commercial growth through new customer acquisition across a variety of markets. You will be responsible for developing and implementing paid digital campaign strategies using proven vital channels, as well as investigating and proving the validity of new acquisition performance marketing channels such as programmatic advertising, affiliate marketing or display. In return, you will benefit from: Hybrid working environment in a dog-friendly office 5 weeks holiday, plus bank holidays Your birthday as a paid day off each year Discounted staff pet care Company pension EAP and supportive well-being programmes Single Private Healthcare Family-Friendly policies Day to day, the PPC Manager will be involved in: Developing a robust paid digital strategy that optimises performance and budget spend Working with the local marketing teams to define and deliver paid channel strategies that deliver their growth plans and objectives. Develop and implement PPC strategies. Implementing digital performance and commercial KPIs for your team. Taking ownership of tracking and reporting on campaigns. Analysing performance and provide recommendations. The social advertising strategy (Meta, TikTok) Briefing and managing media buying agencies. Recommending and implementing A/B tests Working closely with our platform partners to ensure our accounts and campaigns are following best practice. Ideally, the PPC Manager will have: Experience in a growth marketing/acquisition role at management level A solid track record of results that have delivered business growth Hands-on experience in delivering PPC campaigns Experience in leading a team in a fast-paced environment Strong data analysis skills (GA4, Excel, ideally some Big Query/SQL/R or Python knowledge) Solid digital experience Outstanding relationship management skills to confidently work with a variety of stakeholders Strong project management skills Following receipt of your application, you will be contacted by one of our experienced recruitment team. As a BAME and LGBTQ inclusive employer, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are keen to hear from candidates with disabilities and long-term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.