PR, Communications & Marketing Officer

We are seeking to recruit a dynamic, creative, and highly organised person who is experienced in developing and producing material of an excellent quality and detail. The role of PR, Communications & Marketing Officer requires great communication skills and a self-starter who can work under their own initiative to achieve results. Reporting to the Director of Finance & Corporate Services, the successful applicant will be responsible for raising Ark Housings public profile in support of our strategic and operational business plans and objectives, and for shining a light on the tremendous social impact that is delivered through the work that we do. Key responsibilities will include designing, delivering and implementing a PR, Communications, & Marketing Strategy and activity plan and managing the organisations media relations, marketing, publications, digital engagement activities and social media platforms. The successful candidate is likely to have: Third level qualification in a relevant discipline and 1 year experience within the last 5 years in a similar role; or Have at least 5 GCSEs including English & Maths and 3 years experience within the last 5 years in a similar role; Relevant experience must include experience in at least two of the following areas: Public relations; Media Communications; Design; Marketing; Social media influencing Additionally the successful candidate should possess excellent working knowledge of a range of social media platforms / channels; MS Office applications, and other adhoc design and communication platforms, and must hold a valid driving licence & have access to a car for business purposes for use in the fulfilment of the role. They must also have effective interpersonal and written communication skills. What we can offer you: A salary ranging from £30,413 to £34,939 with a Contributory Pension Scheme (Currently 19% employer contribution) An essential car user allowance of £1,239 per annum and mileage is reimbursed at a rate of £0.45p per mile travelled for work purposes. 22 days annual leave moving to 27 after 5 years service and 32 days after 10 years service. 13 customary holidays per annum. A range of excellent work and family friendly policies. Hybrid Working arrangements On Site Gym If you have a passion for communications, social media, design and marketing, and wish to work for a progressive and ambitious organisation, then we would love to hear from you. For a confidential discussion regarding this position, please contact John McVey, Director of Finance & Corporate Services. Ark Housing reserves the right to enhance the criteria for the short listing of suitable candidates without further notification. Closing Date for Receipt of Completed Applications is: 4PM ON FRIDAY 18THOCTOBER 2024 Ark Housing is an equal opportunities employer. Applications are welcome from individuals irrespective of gender, marital status, disability, religion, race, ethnic origin, age or sexual orientation. Main Purpose of Role Designing, delivering and implementing a PR, Communications, & Marketing Strategy and activity plan and managing the organisations media relations, marketing, publications, digital engagement activities and social media platforms. MAIN RESPONSIBILITIES: To raise the organisations public profile in support of its strategic and operational business Plans and objectives. To participate in the design, delivery and implementation of a PR, Communications, & Marketing Strategy in line with the organisations strategic and operational business plans. To compile an annual marketing and communications activity plan and to deliver creative and effective PR, Communications, & Marketing campaigns and activities in line with that plan. To monitor and report on the implementation and effectiveness of the organisations PR, Communications, & Marketing activities, including through the development and reporting of KPIs and other agreed performance indicators. To manage the organisations media relations, marketing, publications, digital engagement activities and social media platforms and website. To assist in the development of PR, Marketing & Communications policies. OTHER RESPONSIBILITIES: To keep up to date on the social housing sector in Northern Ireland including the wider political, legislative, and policy landscape in which we operate. To maintain a good working knowledge and understanding of all aspects of the Associations operations as well as of the wider social housing sector. To build strong working relationships with colleagues and stakeholders both internally and externally to ensure a regular in-flow of information for marketing purposes. To provide a responsive marketing and communications support service to colleagues across the organisation. To help identify opportunities across the business to positively profile the impact of our work. To ensure that the Associations publicly available material is maintained and monitored regularly for accuracy, relevance, content, and compliance with data protection regulations. To monitor the Associations social media accounts and ensure a regular stream of original, engaging, and relevant content is published across those channels and our website. To produce content for publication across our various PR & Communications channels, including video, images, graphics, and traditional print. To undertake interviews with our tenants and staff to communicate our work and our impact and take the lead in filming and editing in-house produced videos. To help write and manage the production of corporate publications and marketing materials (brochures, posters, flyers etc) for the Associations corporate activities in line with our brand guidelines, liaising with designers and printers in addition to gathering information, copy writing, editing and proof reading. To ensure a consistent corporate tone is maintained across the organisations various platforms. To keep up to date on new social media platforms and marketing trends and techniques and continually research examples of good practise that can be used in the development of our social media reach and influence. To ensure information about the Association on external websites and directories is maintained and kept up to date. Torespond to media queries as required. To research and write press articles as requested by and in conjunction with Senior Management. To organise and be responsible for corporate events, photo opportunities, and other public relations events as requested. To act as brand ambassador ensuring all documents and content are produced to standards outlined in brand guidelines. To be responsible for the production and placement of advertisements to market our homes and services and to raise our corporate profile. To represent Ark Housing on external groups regionally. To create new advertising campaigns/ideas/proposals. To procure, manage and monitor service agreements and contractual relationships in respect to PR related supply chains and to act as the lead point of contact for such services. POLICIES & PROCEDURES In conjunction with the Senior Management Team, to participate in the development of operational policies and procedures pertaining to the organisations PR, Communications & Marketing functions. EQUALITY & DIVERSITY To embrace Ark Housings Equality & Diversity Policy and to commit to the principles and aims of its Equality Scheme S75 duties. DATA PROTECTION To ensure that all work you carry out is in line with the organisations Data Protection Policy. GENERAL It is a requirement that the post holder will demonstrate a high level of flexibility and responsiveness to changing circumstances and work demands of the service. The post holder will be expected to carry out any other duties as directed, which are considered reasonable and in accordance with the general duties and responsibilities of this post. Note: This job description provides an overview of responsibilities and is not exhaustive. The successful candidate may be required to perform additional duties as directed by the Director of Finance & Corporate Services.