Office Angels are currently recruiting for a PR Account Executive for our client based in Reading.
Role: PR Account Executive
Location: Earley, Reading
Salary: �25,000 - �30,000 depending on experience
The Role:
PR
- Maintain a good understanding of each client and their products
- Regularly flag up key points of category knowledge, competitors and trends
- Demonstrate understanding of consumer behaviour and differentiated channels/approaches
- Have a great all round knowledge of media including national, lifestyle, specialist, broadcast etc
- Know key media and influencer contacts
- Identify new contacts and opportunities
- Negotiate and understand changes to the contracts
- Target media slots, platforms and influencers
- Draft responses to the media, influencers, client, consumers and partners enquiries
- Obtaining data to hit feature deadlines
- Own the advance feature process
- Research and explore local suppliers
- Draft design, photographic and other briefs
- Write consumer and trade news releases
- Draft tactical adverts and boosting plans
- Implement social boosting and advertising campaigns, monitoring and suggesting insightful changes
- Provide new ideas both within and outside a brainstorm situation
- Provide new and different story angles to secure consumer and channel coverage
Business Development
- Involvement in writing new business and client proposals
- Creating new case studies from recent projects
- Maintain and take responsibility for project budgets
Account Management
- Identify and justify campaign audiences and platforms that they play on
- Monitor and communicate progress of each account and campaign
- Acts as a mentor for Junior Account Executives
- Handle and resolve simple enquiries from clients on copy or campaign plan updates
The ideal candidate:
- Previous and demonstrable experience as a PR Account Manager role or similar position
- Strong copywriting skills
- Display perseverance and the ability to be persuasive
- Understand consumer audiences and behaviours on social platforms to be able to advise on the right platforms
- Manage own time and workload efficiently and effectively
- Display understanding of campaign strategy
If you are interested in this position, please send your CV to Morgan Lay at (url removed) or alternatively please apply online.
Office Angels acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Office Angels UK is an Equal Opportunities Employer.
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