PR Executive

Digital PR Team PR Executive Working as part of our Online Marketing team with more than a dozen professionals, the role provides the opportunity to support the Seopa press office across a series of award-winning brands, including NI brand UK wide brand and soon to be launched working closely with the award-winning inhouse PR team and external UK PR agencies. You will use your press skills to create and secure digital content that raises awareness for these brands and supports the SEO strategy. The varied role also allows great flexibility, covering sponsorships and charity partnerships. In this role you will be:(key responsibilities will include but are not limited to) Supporting our NI press office with selling in stories to press, building media contacts Forging relationships and opportunities with journalists, bloggers and key influencers Supporting the Head of PR by drafting high quality PR content such as press releases and feature articles Assisting with photography shoots and prop creation on occasion Cleansing and evaluating data to find newsworthy trends and story hooks, including desk research to substantiate news stories Proactively identifying upcoming opportunities that may require external comment or offer our brands an opportunity to generate media coverage Monitoring and tracking media coverage across brands Using competitor monitoring tools to analyse our competitors media coverage, and leveraging that information to identify press opportunities for our own brands Helping the team organise and stage-managing promotional opportunities, occasional events, merchandising and marketing opportunities Supporting the Head of PR on campaigns with external agencies Helping to manage bespoke projects, sponsorships and charity partnerships Working with the social media team and contributing to social media editorial content drafting and managing social media copy / stories, competitions, projects, influencers Working to deadlines and being able to multi-task across various projects simultaneously Supporting the customer services team once a month by handling email enquiries and complete other tasks as required Personal Specification This opportunity is open to PR Account Executives (including graduates) or equivalent titles, who have 1-2 years placement or industry experience. The successful candidate will have: Excellent writing and proofreading skills, with experience in drafting press releases and briefing documents for management Innovative and proactive in identifying and leveraging news stories, current events and statistical data for PR opportunities Excellent skills in MS Office Ability to self-educate where and when required Good interpersonal and influencing skills Articulate, ambitious, enthusiastic, responsible and thorough Meticulously attentive to detail - getting it right first time Self-motivated and able to use initiative and think creatively Prioritisation and organisational skills with the ability to work under pressure Can identify with and commit to our company values (bel0w) Academics Essential: Honours Degree in public relations, marketing, digital media, journalism, business or equivalent. Desirable: (2:1) at degree level, 3 grades B or above at A-Level one of which is English, although not essential. Essential Criteria A minimum of 1-2 years industry experience in PR and media outreach, either in an agency, in-house communications team or as part of a graduate placement Experience working closely with journalists and responding to media requests A proven track record of writing press releases, editorials, opinion pieces, articles, blog posts and social media posts Experience of using press releases, media requests and proactive media outreach to secure press coverage and backlinks Excellent and demonstrable working knowledge of the most popular social media channels to support media monitoring and evaluation Must be eligible to live and work in the UK Desirable Strong commercial awareness and an understanding of financial services/insurance or a regulated environment Experience writing for fintech, insurance, banking or professional services products Conscientious and highly independent with a desire for career progression Experience in devising and developing PR-friendly linkable assets (e.g. surveys, interviews, statistical analyses and infographics) Knowledge of SEO best practice and digital marketing concepts Experience in building links using digital PR Company Values SMART:We are innovative and strategic, we find better ways to do things EFFICIENT:We maximise productivity and value for money, we minimise waste and duplication OPEN:We are one team diverse, loyal and respectful, we welcome new ideas, challenge and change PASSIONATE:We are ambitious, positive and driven, we celebrate the success of our company and colleagues ACCOUNTABLE:We are responsible, trustworthy and dependable, we do what we say we will As we are growing our PR team, we also have an opportunity for a PR Specialist to join the team. About Seopa -This is an excellent time to join our award-winning PR team and multi-award-winning company. The right candidate will have an opportunity to work in a friendly, dynamic and inclusive working environment with like-minded, talented and passionate individuals with options for hybrid working giving the flexibility to work a mix of in the office and at home. An indigenous company founded in 2003 with branches in Belfast (Head Office) and Timisoara, we are an industry leader in creating and hosting insurance, finance and utility price comparison engines. In addition to providing our software and systems to other companies, we operate our own insurance comparison brands - Quotezone and CompareNI. Used by millions of UK consumers annually, our systems enable insurance providers to secure business within their target markets and empower consumers to easily identify those providers who meet their financial product requirements at market leading prices. Our Affinity Partnership arrangements also facilitate other companies to increase the range of services offered (and revenue generated) via their websites. Our products are used by over 400 financial partners in the insurance, finance and utilities industry. Our success has been recognised by a series of awards including six consecutive Deloitte Technology Fast 50 awards, a Deloitte EMEA Technology Fast500 award, several prestigious Deloitte Best Managed Companies awards Gold Standard Best Managed Companies awards (2020 - 2022) and now a Platinum Best Managed Company since 2023. Remuneration:Seopa offers a competitive salary and benefits package, including: private medical insurance life assurance pension and opportunity for annual pension review health cashback plan hybrid working arrangements additional service-related holidays option to buy additional holidays cycle to work scheme full access to online learning system wide-ranging discount reward schemes annual travel card loan Location-The company operates a hybrid working policy, where employees can work both from home and from our offices atSeopa Ltd., Floor 4 Blackstaff Studios, 8-10 Amelia Street, Belfast, BT2 7GS How to Apply-Please submit your CV Skills: Press Releases Press contacts PR Media relations