Product Marketing Consultant

Job title: Product Marketing Specialist Location: Cardiff / Remote What is SonovateSonovate is a lending and technology business with a clear vision: To be the premier global financing platform for the ‘Future of Work’We’ve created an end-to-end work pay solution to power the new working world. One that lets businesses unlock the power of flexible working, contract and freelance markets with none of the hard work or complications that come with old-school finance solutions.We’re leading a revolution and changing how businesses of all shapes and sizes access finance and support to manage their freelance workforce.The role: The product marketing role will play a pivotal role in driving both the tactical execution and strategic direction of our product marketing efforts. This role will ensure the alignment of product marketing initiatives with overall business goals, enhance market positioning, and foster cross-departmental collaboration to achieve business success.Responsibilities: StrategicProduct Positioning: Define and articulate the unique value proposition of our products in the market.Go-To-Market Strategy: Develop comprehensive go-to-market plans for new product launches and updatesLong-Term Planning: Create and implement a strategic roadmap for product marketing that aligns with company objectivesBrand Development: Strengthen the brand’s presence and reputation in the market through strategic initiatives and thought leadership.TacticalCampaign Management: Develop, execute and optimise marketingcampaigns to promote product launches and updates, and drive sales.Content Creation: Oversee the creation of marketing collateral, includingcase studies, ebooks, landing pages and presentations.Market Research: Conduct market research to identify trends, customerneeds and competitor landscape.Metrics Tracking: Monitor and analyse the marketing initiativeperformance and adjust strategies as needed.Product OwnershipProduct Lifecycle Management: Oversee the product lifecycle from ideato sunset, ensuring each phase meets business and market needs.Feature Feedback: Work with product to prioritise features based oncustomer feedback, market research and business objectives.Product Roadmap: Work with product to develop a roadmap that alignswith our strategic goals.User Feedback: Gather and analyse user feedback.Experience: 2+ years in a product marketing specific roleProven ability to develop and execute comprehensive go-to-marketstrategies for new product launches and updates, aligning with companyobjectives.Experience in planning, executing, and optimising marketing campaigns todrive product sales and increase brand awareness.Demonstrated expertise in managing the product lifecycle from ideationto sunset, ensuring alignment with market needs and business goals.Strong analytical skills to monitor marketing initiative performance, tracklead generation metrics, and optimize conversion rates.Experience using HubSpot or similar CRM (desirable)What will you get in return?28 days holiday + bank holidaysPrivate medical insurance with BupaEmployee Assistance ProgrammeTechscheme with Apple and Currys PC WorldCycleschemeWorking with latest technologies and leading SaaS providersEye care vouchers with Specsavers50% discounted gym membership50% off mobile apps (Calm, Duolingo, Audible, Les Mills)2 days charity leave per yearYou’ll work for a company that is passionate about personal development and a strong community focused cultureSound interesting?If your answer is ‘yes’ and you want to learn more, check out our Values Playbook and Behaviours deck here.We know that diverse teams are strong teams. We promote a diverse, inclusive and empowering culture and are committed to recruiting, retaining and developing all our employees.Please note: All successful applicants who are offered a role at Sonovate will be required to pass background screening checks before starting with us. These checks will include National ID Checks, Right to Work, Employment References, Adverse Financial History, Criminal Record, Global Sanctions, Bankruptcy checks. Our Talent Acquisition team will be able to run you through these in detail at the early stage of your application.