Product Marketing Manager

Up to £40,000 pa DOE. Nottingham Hybrid working. Excellent Company Benefits & Working Culture. Previous experience in a practical and strategic Product Marketing role is essential Due to the nature of our roles, candidates must be a UK Resident residing within commutable distance to Nottingham . Please note we cannot offer visa sponsorship for overseas candidates. Roles & Responsibilities Develop go-to-market strategies, vendor marketing plans, events, and PR initiatives for new and existing products, launches, and updates. Conduct market research, competitor analysis and identify customer behaviour & trends , report on findings and recommendations to the wider business. Utilise market research to develop strategies to both acquire new business, and increase spend within existing customer base. Develop & execute customer engagement initiatives, webinars, workshops, and events to increase customer retention and drive product adoption . Create sales enablement tools and materials for internal and external use. Develop clear and compelling product messaging promoting the value proposition of the offering relevant to the target audience on the website, blog posts, and sales enablement material. Work collaboratively with the content team to ensure messaging is consistent, and that all deliverables/outputs are in-line with wider business goals & objectives. Analyse campaign data measuring campaign performance effectiveness/sales, adjusting tactics based on data-driven insights. Create and manage training programs & presentations for internal teams to enhance product and business value proposition knowledge. Skills & Experience 3 years experience in a Product Marketing practical and strategic role. Experience creating and implementing go-to-market product marketing strategies and campaigns . Experience developing and creating sales enablement tools and material. Understanding/appreciation of the technology industry is desired. UK resident and unrestricted right to work in the UK. Our Client Is a CRN Reseller of the year winner that provides technology solutions, hardware, software, and managed IT services to a large and growing set of industry-diverse clients. As an intrinsically forward-thinking organisation, they are committed to investing in the business to ensure it continues in its upward growth trajectory and stands out from its competition. If you have the relevant experience, please apply today, or alternatively please contact Alice McGlaughlin for a confidential chat: 07494 454 777 alicewearemarmion.com Thank you for taking an interest in the role advertised. We'd like to confirm that each CV received is read thoroughly by a trained consultant if your application is shortlisted then you will be contacted by telephone in the first instance. If we have not contacted you within 5 working days of your application, please understand at the CV received, and the information provided does not meet the requirements of the role. However, if you wish to speak to the named consultant about your application, please contact us directly.