Product Marketing Manager – HIRING ASAPStart date: ASAP
Duration: 12 Months
Location: 3 days per week in London, 2 days per week remote
Rate: £318 - £350 per day PAYE.
Summary: We are hiring an experienced paid media expert to join our client as part of the International Media Strategy team based in London. The team is responsible for media strategy, planning, and execution stewardship of our clients’ campaigns.
In this role, you will partner with Marketing, Decision Science, Insights, Creative, Policy & Comms teams, and agency teams to plan and execute campaigns that deliver our clients’ brand narrative through effective and innovative media strategies and plans. You will build strong partnerships with partners, translate goals into integrated, data-driven programs, and drive flawless execution across multiple channels and partners.
We are looking for candidates who are data-driven professionals, push for insights and innovation, and can thrive in a fast-paced, dynamic, results-driven environment.
Skills:- 8+ years’ experience in paid media planning, within an agency or a client organization
- Experience with multi-channel scaled investment campaigns.
- Experience working on multiple international markets (EMEA and/or LATAM)
- Experience building relationships with cross-functional groups and influencing outcomes across stakeholders and teams.
- Experience in measurement, analytics, and mining insights to develop compelling recommendations and perspectives.
- Experience in planning and executing multi-channel media campaigns and working in data-driven environments.
- Experience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research.
- Knowledge and understanding of the trends impacting media, measurement, and analytics.
Responsibilities:- Develop measurable media plans that are grounded in objectives and audience, channel, and marketplace insights, delivering innovation and business outcomes.
- Leverage quantitative and qualitative insights to influence the audience and media approach and inform tactical planning, execution, and optimization.
- Partner with cross-functional partners across marketing, decision science, insights & creative, with external media agency, and Global Media teams to develop fully integrated work.
- Analyse campaign performance against KPIs and develop takeaways, and recommendations for campaign optimization and reporting.