Regional Sales Manager

At Ainscough Crane Hire, we pride ourselves on excellence, safety and innovation in the crane hire industry. As a leading provider of lifting solutions, we are committed to delivering exceptional service and exceeding our customers' expectations. We are now seeking a dynamic and experienced Regional Sales Manager to join our team and drive growth across multiple regions.

If you are a driven sales professional with a passion for achieving results and leading teams to success, we invite you to apply for this exciting opportunity.  

Key Responsibilities

- Lead and manage a team of Area Sales Managers (ASMs) to achieve business EBITDA targets.

- Coach and mentor the ASM team to ensure they meet or exceed budgeted sales targets.

- Set and exemplify high operational standards to enhance revenue within your region.

- Develop new business opportunities and consistently achieve quarterly and annual sales goals.

- Cultivate and maintain relationships with managed account customers and key stakeholders to drive profitable revenue growth.

Key Accountabilities

- Oversee the performance and development of Area Sales Managers and their portfolios.

- Ensure deep knowledge of our products and services among team members to effectively handle customer enquiries.

- Conduct regular one-to-one reviews to enhance communication and identify training needs aligned with business objectives.

- Support ASM team in preparing proposals, presentations, and attending customer meetings as required.

- Analyse sales performance data to identify areas for improvement and implement corrective strategies.

- Provide ongoing coaching to enhance team motivation and sales effectiveness.

- Collaborate effectively across departments to ensure seamless operations and achievement of goals.

Benefits for a Regional Sales Manager

-Quarterly bonus

-Travel & Health cover including family / partner

·Bi-Annual retention bonus

·Company car

·24 days annual leave plus an additional day at 2 years service, 5 years service and 10 years service

·Holiday purchase, the option to buy an additional 5 days each year (via salary sacrifice)

·Group life assurance 3 x basic salary

·Pension 4% employer 5% employees

·Online access to payslips, book and view holidays and personal info

·Access to the Ainscough Advantage (People Value) benefits platform

Person Specification

Education/Knowledge/Experience

- Detailed understanding of crane hire and the mobile crane market.

- Technical expertise in crane specifications and related business specifics.

- Proven leadership qualities that reflect our company values and inspire team success.

Skills/Abilities

- Strong communication and leadership skills adaptable to different environments.

- Effective people management skills with a focus on teamwork and collective success.

- Proficient in delivering compelling presentations to prospects and clients.

- Ability to thrive under pressure, meet deadlines, and manage multiple priorities.

- Demonstrated negotiation skills and commercial acumen.

- Customer-centric with a deep understanding of customer relationships and business processes.

- IT literate, particularly with Microsoft Office suite (PowerPoint, Excel, Word).

Key Performance Measures

- Achieve revenue and profit targets for the assigned area.

- Meet or exceed KPIs for appointments, activities, and quote management.

- Effective diary and time management to optimise productivity.

- Strategic Thinking: Able to identify business potential and plan strategies considering technical and people-related issues.

- Leading Change: Proactively drives change and supports colleagues through transitions.

- Continuous Improvement: Identifies opportunities for process enhancement and ensures timely execution.