Regional Sales Manager

Job Title: Regional Sales Manager (Food & FMCG)

Contract: Full Time, Permanent

Salary: �50,000 + Bonus, Company Car & Extensive Benefits

Purpose of the Role: To maintain and develop the External Sales teams within the South Division (Midlands, South Wales & South West), with the aim of growing turnover and profit. Strong leadership and motivational skills are essential.

Key Responsibilities:

• Develop and motivate External Sales teams through regular field visits, meetings, and performance appraisals.
• Enhance high-level sales and account management skills within the team.
• Understand the marketplace and customers' businesses and requirements.
• Ensure the highest levels of customer care to offer a 'best in class' service.
• Empower the Sales Team to achieve annual sales and margin targets.
• Develop key accounts and monitor margins in line with guidelines.
• Build and implement an annual sales budget and rolling sales forecast.
• Assist in creating and implementing strategies for winning business opportunities.
• Develop and nurture relationships with key contacts within direct and indirect channels.
• Manage specified key and local accounts in the region.
• Drive the Sales Team to achieve all targets and ensure sufficient, appropriately trained individuals are in place.
• Update and approve new customers and review the customer database annually.
• Ensure records, data, and information are constantly updated to exploit market potential.
• Develop and implement agreed KPIs for the sales team.
• Ensure the Sales Team records and reports on their functions/activities.
• Spend a minimum of 1 day per week in the field with the Sales Team.
• Establish, maintain, and improve procedures and work instructions within the Sales Departments.
• Regularly check that customers' requirements are being satisfied and maintain professionalism in all company contacts.
• Act as an ambassador for the client, promoting their services wherever possible.
• Overall responsibility for the management and motivation of the external Sales team.
• Liaise with the MD to enable joint ownership and responsibility of strategy and customers.

Job Requirements:

• Strong background in people management
• Strong margin maintenance knowledge
• People management and leadership experience
• Strong commercial acumen
• Strong analytical skills
• Extensive sales experience
• Knowledge of bakery, food service, or good manufacturing operations
• Strong negotiation skills with a proven track record
• Excellent IT skills (proficient in Microsoft Excel and PowerPoint)
• Excellent team-leading abilities and networking skills
• Exceptional customer service skills
• Results-oriented with a positive outlook
• Exceptional communication and deal-closing skills
• Valid UK driving license

What We Offer:

• KPI bonus scheme
• 33 days holiday inclusive of bank holidays (pro rata)
• Company Pension Scheme
• Life Assurance cover
• Company Sick Pay
• Employee Discount Scheme
• Cycle to work Scheme
• Employee Assistance Programme