Regional Sales Manager

Ready to lead a high-performing sales team in one of the UK's biggest names in food distribution?

This is your chance to join a �150m+ turnover business at the forefront of the bakery and foodservice industry. With national reach, a respected brand, and serious growth plans, they're looking for a Regional Sales Manager to lead from the front across the South.

This role covers: South Wales / South West / West Midlands

The Opportunity:

You'll take charge of an experienced external sales team, driving turnover and margin across a key region. From team development and key account management to strategy execution and customer success, this role has real scope and impact.

You'll spend time in the field, build strong client relationships, and ensure your team delivers a "best-in-class" service. You'll also play a hands-on role in shaping commercial plans, identifying new opportunities, and reporting performance directly to the senior leadership team.

What You'll Bring:

• Proven experience managing sales teams in FMCG, foodservice or bakery
• Strong commercial acumen and ability to drive margin
• Exceptional communication, coaching, and negotiation skills
• A customer-first mindset with a passion for results
• Confident with data, KPIs and reporting
• Valid UK driving licence

If you thrive in a fast-paced environment and are passionate about leading people and growing sales, this is the role for you.

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