Senior CRM Executive

Company Description
Great step up for a CRM Exec looking for career progression
Health cover and local gym access
Circa £35,000 base + up to 20% bonus
Free access to our overseas holiday homes and camper vans!
Work for business investing massively in data/ CRM systems
Office based role from Cheadle, Manchester

We're Together - the market leading property finance experts with an entrepreneurial spirit. Based in Cheadle, South Manchester, we've been established since in 1974 and have built a team of over 750 colleagues, who are passionate about supporting individuals and businesses achieve their property ambitions by taking a common-sense approach to lending a range of mortgage and secured loan products to individuals and businesses

We're looking for great people like you! from diverse backgrounds and experiences who love working together and putting customers at the heart of everything we do.

Job Description
The Senior CRM Executive is responsible for developing CRM campaigns from ideation to execution and evaluation for both B2B and B2C audiences. You'll take ownership of email campaigns, designing them to meet campaign objectives, whilst using the evaluation of performance to inform improvements and new activity. This role presents a great opportunity for career development and will strengthen our existing team, joining the CRM Executive and reporting into the CRM Manager.

What you'll be doing day to day : Ownership and end-to-end management of CRM campaigns across B2B and B2C audiences
Create a variety of HTML email designs, including copywriting
Liaise with relevant teams to gather relevant content and assets
Utilise Click Dimensions to build and execute campaign emails
Identify and export relevant audience segments from Microsoft Dynamics CRM
Build effective email campaigns to support meeting overall campaign objectives
Analyse and report on the effectiveness and key learnings of CRM campaigns
Develop an ongoing test & learn capability to drive continuous improvement
Ensure adherence to the relevant compliance and sign off process
Deliver marketing automation processes that improve customer contact strategies, grow the lifetime value of customers through targeted activity; acquire prospects (lead nurturing), on-boarding, lifecycle management, retention and reactivation
Build audiences and segmentation within CRM, presenting new, targeted opportunities
Support both the CRM and wider marketing team as required
Stay up-to-date with the latest email best practice and CRM/Marketing insight

Qualifications
We're looking for an experienced CRM Executive looking for the next step in their career. You'll be passionate about CRM and the effective management of data to build, improve and deepen relationships with our customers and partners via CRM campaigns. You'll be keen to share knowledge and best practice across the team, demonstrating ROI and key learnings, and understand how to create robust CRM campaigns at all touchpoints in the customer journey.

Ideally, you will have some of the following experience:
implementing marketing automation processes that improve customer contact strategies, growing the lifetime value of customers, through targeted activity
Experience in a similar role; creating and delivering CRM and email marketing campaigns based on a variety of audience needs across B2B and B2C markets
Evaluation of the value and ROI of CRM campaigns
Optimisation of campaign performance
Customer Segmentation
Data analysis to identify opportunities and drive activity through CRM
Experience of understanding and communicating throughout the customer journey from prospecting to exit/win back - and everything in between
Experience of automation/behavioural journey building, with a view to creating bespoke customer journeys
Used to working in a fast-paced environment, demonstrating critical thinking and delivering to tight deadlines

Additional Information
Benefits working at Together
26 days holiday, and a day off for your birthday (increasing with service to 30 days), plus bank holidays
Buy & sell holidays
Discretionary annual bonus
Matched pension contribution
Subsidised on-site restaurant (amazing menus!)
Life assurance
Critical illness cover
Health cash plan
Private medical insurance
Free access to company holiday homes
Travel season ticket loans
Ride to work scheme
Free local gym access
Local bar / restaurant discounts

Together Money embraces diversity and inclusion, and are proud to be an equal opportunity workplace. Not only do we welcome difference - we celebrate it, support it and really value our colleagues for who they are. We are committed to building a team that represents a variety of backgrounds, perspectives and skills.

We care that you have a great experience with us at Together, if you need us to make any reasonable adjustments to make your experience easier, please let us know and we'll do all we can.

Please note that all successful applicants will undergo relevant employment reference, financial and criminal record checks.
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