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Senior CRM Manager (B2B) - Media Conference Festival
Senior CRM Manager (B2B) - Media Conference Festival
Senior CRM Manager (B2B) - Media Conference Festival
Posted 2 days ago
- London, Greater London
- Any
- External
Senior CRM Manager (B2B) – Media Conference Festival
Salary:
£DOE + 20% Bonus
Location:
London/Hybrid (3 days in the office)
**Must be available to start within one month, or sooner**
SXSW is coming to London in June 2025, and we’re looking for a dynamic, b2b, Senior CRM Manager to lead the charge in driving ticket sales for this ground-breaking industry event.
B2B experience is crucial, especially with the familiarity of lead scoring and understanding a b2b email marketing workflow.
As the Senior CRM Manager, you’ll be at the heart of their marketing strategy, crafting and executing a comprehensive CRM plan to engage, activate, and convert our audience. Your role will be crucial in building the customer journey, enhancing revenue opportunities, and ensuring the CRM efforts are world-class.
Reporting into the newly appointed Director of Marketing, together you will help make SXSW London a game-changer!
Key Responsibilities:
CRM & Multi-channel Strategy:
Lead CRM initiatives across all touchpoints—email, web, social, and more.
Content Strategy & Execution:
Implement cross-channel content strategies, with a focus on email and web automation.
Customer Journey Mapping:
Design and optimize nurture programs that guide users from lead to conversion.
Data-Driven Growth:
Use analytics to drive continuous improvement and revenue growth.
Reporting & Segmentation:
Oversee database segmentation and report on campaign performance and revenue attribution.
About You:
Expertise:
5+ years in CRM and email marketing, with a proven track record of driving engagement and conversions.
Technical Skills:
Proficient in HubSpot, automation tools, and analytics platforms.
Creative & Analytical:
Blend of creativity and data-driven decision-making.
Leadership:
Experience managing teams and driving performance in fast-paced environments.
Event Experience:
Background in demand generation for large-scale events is a plus.
Workflow Design & Management:
You must understand a b2b workflow and how to score the leads.
Join the team in launching the inaugural SXSW London, a week-long festival that will showcase the best in music, technology, and creative industries. This is your chance to be part of a global movement, shaping the future of storytelling and innovation.
Salary:
£DOE + 20% Bonus
Location:
London/Hybrid (3 days in the office)
**Must be available to start within one month, or sooner**
SXSW is coming to London in June 2025, and we’re looking for a dynamic, b2b, Senior CRM Manager to lead the charge in driving ticket sales for this ground-breaking industry event.
B2B experience is crucial, especially with the familiarity of lead scoring and understanding a b2b email marketing workflow.
As the Senior CRM Manager, you’ll be at the heart of their marketing strategy, crafting and executing a comprehensive CRM plan to engage, activate, and convert our audience. Your role will be crucial in building the customer journey, enhancing revenue opportunities, and ensuring the CRM efforts are world-class.
Reporting into the newly appointed Director of Marketing, together you will help make SXSW London a game-changer!
Key Responsibilities:
CRM & Multi-channel Strategy:
Lead CRM initiatives across all touchpoints—email, web, social, and more.
Content Strategy & Execution:
Implement cross-channel content strategies, with a focus on email and web automation.
Customer Journey Mapping:
Design and optimize nurture programs that guide users from lead to conversion.
Data-Driven Growth:
Use analytics to drive continuous improvement and revenue growth.
Reporting & Segmentation:
Oversee database segmentation and report on campaign performance and revenue attribution.
About You:
Expertise:
5+ years in CRM and email marketing, with a proven track record of driving engagement and conversions.
Technical Skills:
Proficient in HubSpot, automation tools, and analytics platforms.
Creative & Analytical:
Blend of creativity and data-driven decision-making.
Leadership:
Experience managing teams and driving performance in fast-paced environments.
Event Experience:
Background in demand generation for large-scale events is a plus.
Workflow Design & Management:
You must understand a b2b workflow and how to score the leads.
Join the team in launching the inaugural SXSW London, a week-long festival that will showcase the best in music, technology, and creative industries. This is your chance to be part of a global movement, shaping the future of storytelling and innovation.