Senior Digital Marketing Officer

Senior Digital Marketing OfficerAre you creative with a passion for marketing? Do you thrive in an environment where no two days are the same?Please note, this is a full time role, no freelancers or agencies.An exciting opportunity has arisen for a Senior Digital Marketing Officer to join the Marketing team at TPI, the leading professional body in property management. Reporting directly to the Head of Marketing, you’ll play a pivotal role in supporting our growth through customer insight research, marketing analysis, and other key initiatives that drive the continued success of the organisation.This is a dynamic and creative role, perfect for someone with a passion for marketing and a minimum of 4 years of generalist experience. You will need relevant qualifications, ideally a degree in Marketing, Business, or a related field (2:1 preferred), to effectively manage mixed media marketing campaigns and website management, alongside strong data analysis skills to support both the Policy and Marketing teams.About the role: As a Senior Digital Marketing Officer, you’ll be at the heart of our marketing efforts, from crafting engaging campaigns and emails to managing our website and analysing key data. You’ll work closely with the Head of Marketing to elevate our brand and drive our mission of promoting excellence in the property management sector.The ideal candidate:Creative and resourceful, with a passion for marketingA minimum of 4 years of experience in relevant marketing role(s)Skilled in a mixed media approach, including digital and printConfident in using data to inform marketing strategies and support business initiativesReady to thrive in a dynamic environment where no two days are the sameMarketing, Business, or a relevant degree (2:1 preferred) or equivalent experience in marketing or digital fieldsExperience in B2B marketing; background in a membership organisation is advantageousSkilled in creative marketing design, with knowledge of Canva or Adobe suite (an advantage)In-depth knowledge of website building and CMS platforms such as UmbracoExperience with CRM systems such as Microsoft Dynamics 365Strong SEO knowledge, particularly in improving website SEOExperience with email marketing systems like Dotdigital or similarA flair for creating engaging content and excellent writing skills, with a high standard of literacyAbility to simplify complex subject matter for a wider audienceStrong interpersonal skills, with a pro-active approach to workAbility to work under pressure and meet deadlinesExcellent communication skills and the ability to write/edit compelling content.If you’re looking to take your marketing career to the next level and make a meaningful impact, we want to hear from you!What will your role look like?Craft emails that captivate our members and drive engagement using segmentation and A/B testingDesign eye-catching banners and social media posts with Adobe After Effects, Photoshop, and Premiere ProCollaborate with external developers, manage updates, and test new featuresMaintain the website, enhance SEO, and ensure content is always freshPlan dazzling mixed-media campaigns that seamlessly combine digital and traditional marketingPlanning and promoting company events to boost ticket sales through social media campaigns and targeted email marketingCustomise email lists and utilise Dynamics 365 to create personalised marketing experiencesDive deep into data with Excel, Google Analytics, and UTM tracking to understand traffic and campaign successPresent detailed reports on website, email, and social media performance to guide strategic decisionsWhat can you expect in return?Hybrid working arrangements for a balanced 35-hour workweekAdditional Christmas shutdown, your birthday off, 25-30 days holiday (with the ability to purchase more), and quarterly team eventsWe invest in training to help you grow in your role.If you’re passionate, creative, and excited about making an impact in the property management sector, click APPLY now! Your data will be handled in line with GDPR.Senior Digital Marketing Officer | The office is based in Wimbledon, close to excellent public transport links |Enjoy hybrid working and be part of a close-knit team that values flexibility and growth | Full Time |Application Deadline: 29th September 2024.Please note, this is a full time role, no freelancers or agencies.