Senior Event Marketing Manager - B2B Conferences

Senior Events Marketing Manager – International B2B Financial ConferencesThis role is hybrid, with c2 days per week in the Central London office (or more if you prefer)NB - you must have 3+ years of B2B Events Marketing experience to be considered for this roleThis is an exciting opportunity to join an exciting and fast growing B2B financial conferences and events business as a Senior Events Marketing Manager. The successful candidate will be responsible for developing and implementing successful marketing campaigns for a high-value global portfolio of international Conferences & Events, within the Global Financial sector.Requirements:Ideally 3+ years of B2B Events marketing experience (conferences and/or awards), preferably within financial or professional services (or any other B2B) industriesEmail marketing skills (ideally Pardot or Marketo)Good copywriting and design skills (Canva / Adobe)Track record of successfully designing and delivering multi-channel marketing campaignsWorking knowledge of Excel and Google AnalyticsExperience in the commercialization of events including launch eventsAbility to work closely with sales and align marketing strategy to commercial objectivesThorough knowledge of customer analytics and ability to convert data into meaningful insightExperience managing and developing high-performing marketing plans/projects. With complete post event/project reporting.Experience in digital marketing techniques and channelsA proven record of testing, measuring and evaluating marketing channels to optimise spend and demonstrate ROIStrong communication skills with the ability to articulate performance metrics, challenges and opportunities to the teamReporting to the Event Director, you will be:Execute and deliver effective marketing campaigns for four Award ceremonies and two large conferences, with a focus on digital channels such as social media and email marketingManage and control the marketing budget for each event campaignOversee the creation of high-quality brand and campaign assets, working with in-house and external designersBuild and manage databases, ensuring to keep data up to date, targeted and relevant for every event campaignDesign and execute sophisticated content marketing campaigns that promote brand awareness that strengthen client relationshipsManage a telesales campaign to ensure that delegate revenue targets are metCreate weekly marketing reports and delegate revenue forecasting reportsWork closely with sales and align marketing strategy to commercial objectivesLiaise with the event operations team to ensure the correct on-site marketing deliverablesWork with customer service to ensure a seamless customer experience on-siteKeep events and awards websites up to date with relevant and accurate event informationUtilise the database to keep up with market trends relevant to the event programmeThis role would suit someone looking to gain valuable experience within an exciting and fast-growing brand, with excellent opportunities for progressing your career.Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.Key words: marketing, events, permanent, events marketing, conferences, marketing executive, publishing, financial, FS, campaign, channel, media, analytics, strategy, email, social media, digital, online, brochures, print, London, UK.