Senior Manager Customer Relationship Management

Join the movement! My client is a pioneering force in the health and wellness sector, experiencing rapid expansion. Their success stems from visionary leadership, a passionate team, and top-tier wellness products.About My Client My client is a premier natural wellbeing retailer, focused on four core pillars of health: Eat, Move, Mind, Sleep. With recent investment from influential backers, they are poised for accelerated growth, aiming to become the global leader in everyday healthy living.About the RoleMy client is seeking a dynamic individual to spearhead their CRM strategy, overseeing the ideation, planning, and execution of email and SMS campaigns. CRM is essential for building long-term, meaningful relationships with their customers. Initially, you will play multiple roles, with a clear trajectory to lead a team and significantly impact their growing e-commerce business.Key ResponsibilitiesCRM Strategy and ExecutionTake full ownership of their CRM channels, currently driving substantial revenue.Implement technical CRM enhancements with the support of a top-tier email marketing agency.Utilise advanced segmentation tactics to deliver personalized content.Coordinate and manage the CRM content calendar with the marketing team.Launch weekly campaigns to educate customers, increase conversions, and build brand loyalty.Stay informed on best practices in Klaviyo and email marketing.CRM Analytics and TestingMonitor and analyse key performance metrics, providing actionable insights.Report on performance metrics and campaign effectiveness.Conduct A/B testing to optimize email content, subject lines, and send times.Ideal CandidateAnalytical thinker with the ability to translate complex data into actionable insights.Inspiring leader capable of maximizing team potential.Deep understanding of customer retention and innovative problem-solving.Empathetic and aligned with my client's brand values.Ambitious and driven, with a commitment to excellence.Proactive and responsible, with a passion for continuous improvement and learning.RequirementsStrong knowledge of Klaviyo and previous experience in a CRM role is essential.Experience with retail and e-commerce is highly encouraged.Strong analytical skills, enabling the interpretation of data for actionable insights.Passionate about health and wellbeing, with an energetic, ‘can-do’ attitude.Excellent communication skills, both internally and externally.Highly organised and able to work well under pressure.High attention to detail and accuracy.What They Can Offer You:Coaching & Mentoring: A collaborative and supportive environment with regular exposure to senior executives to aid your development.Steep Learning Curve: Daily learning opportunities to acquire critical business and industry knowledge and skills.Fast progression: Rapid career growth for those who deliver great results.They work hard and like to reward their team for it, so you can expect:Free products and 50% staff discounts across everything.Future share options in the company + bonus structure.Monthly team activities, often health & wellbeing related.Our CultureIt's challenging to condense a culture into a few words, but my client values problem-solving, adaptability, customer focus, and results. They thrive in a fast-paced, boundary-pushing environment where everyone impacts a powerful mission and is willing to roll up their sleeves to create and implement solutions. Being part of a rapidly growing business means facing unknowns, but that’s part of the excitement!