Senior Marketing Manager

About the role: This role is a great opportunity for a Senior Marketing Manager with a strong CRM background. We are looking for someone who is commercially focused and who can work autonomously.It is a lead generation-focused role, so the successful applicant will have a digital background and will enjoy working closely with the sales team to segment and target the customer base to deliver effective end-to-end campaigns that up and cross-sell our products.This role will be responsible for the group website, owning all touch points from acquisition, maximising customer lifetime value as well overseeing our roster of Paid, SEO, Social and PR agencies to deliver a fully integrated marketing plan.This position will be instrumental in influencing and leading content creation (ranging from case studies, and thought leadership to research) that can be served across all channels and used to support our sales teams with data-led account-based marketing activity. This role will suit a marketer who doesn’t want to be pigeonholed and relishes the opportunity to come up with new ideas and explore innovative ways to reach and excite our customers.Roles & Responsibilities:Work with the Marketing Director to implement the annual marketing plan.Work closely with the marketing team, sales, and other departments to align CRM initiatives with broader business goals.Communicate CRM strategies and results to stakeholders at all levelsImplement a full stack marketing approach from acquisition to maximising customer value throughout the lifecycle.Collaborate with cross-functional teams to develop and execute multi-channel marketing campaigns.Manage end-to-end campaign execution, including planning, creative development, deployment, and analysis.Deliver best practice marketing email campaigns from creating content, templates, and mailing lists through to sending and tracking engagement and incremental spend.Manage the content strategy working alongside sales, training, product and PR and Social agencies to create engaging content delivered across comms including video, blogs, white papers and events.Assist agencies with delivering our social media plan across Facebook, Twitter, LinkedIn, Instagram etc, inputting new ideas, product recommendations and stories to grow followers, likes, and reshares.Support the Police and Commercial Team with sales and marketing requirements including event support, social media requirements, ad hoc design requests and sales presentations.Manage and update the company websites including creating optimised landing pages to support marketing and product campaigns.Oversee the image library, marketing plans, trade advertising, and marketing activity ensuring these remain up to date.Core Competencies / SkillsA B2B or B2B2C background with 5+ years experienceHands-on experience ideally with MS Dynamics alternatively other CRM tools including Salesforce, Marketo or Pardot.Highly motivated with a start-up mentality, resourceful and tenacious with excellent interpersonal skills.Experience managing external agencies.A proven background in campaign management including best practise within marketing automation.Highly numerical with excellent copywriting skills and attention to detail.Experience creating landing pages and updating website content (WordPress).Creative with an eye for design, experience using InDesign and editing video tools preferred but not essential.Location: This is a remote/hybrid role with some travel required to the office in Telford and other locations as and when required.What you'll get in return:A competitive salaryWestfield Health MembershipPension SchemeLearning and development opportunitiesHybrid and flexible workingA supportive leadership team who will allow you to be autonomous.