Senior Marketing Manager

Our client, a leader in B2B Events & Conferencing organisation, is currently seeking a Senior Marketing Manager to join the rapidly growing team. The Senior Marketing Manager will have previous experience of managing marketing teams previously and must have a background in B2B Events and Conferences.

Key Responsibilities for the Senior Marketing Manager

• Lead and mentor a high-performing marketing team
• Empower and train an ambitious team of Marketers by championing continuous improvement and operational excellence.
• Ensure effective implementation of marketing plans, maintain cross-team alignment and standardise best practices.
• Oversee marketing budgets, ensuring campaigns are cost-effective and deliver measurable ROI.
• Measure and communicate marketing campaign results, continually optimising for efficiency and scale, and seek to recommend improvements and generate new best practices through experimental efforts.
• Conduct thorough market research and competitive analysis to identify demand, risk, competition, and growth opportunities.

Key Experience for the Senior Marketing Manager

• Background in B2B Conferencing and Events
• Line management experience, with a demonstrated ability to mentor and develop a high-performing team.
• Experience developing, training and managing a team.
• Strong marketing skills, including familiarity with platforms such as LinkedIn, email marketing tools and delivering successful marketing strategies and campaigns which drive pipeline and secure revenue.

Please apply as directed!