Senior Marketing Manager

The senior Marketing Manager will be responsible for all Marketing activities Audio Visual Materials (AVM Ltd), a company owned by Northamber PLC. The role involves proactively managing the tactical marketing programs for the business and for a portfolio of vendors. The role encompasses interfacing with vendor partners to generate incremental marketing funds from Co-op and MDF, liaising with Vendor Marketing Managers and AVM Product Managers. 

Responsibilities: 

• Own all marketing activity on behalf of AVM ltd. 


• Own the marketing relationship with key AV vendors ensuring all plans are built and executed in alignment with vendor and AVM objectives. 


• Liaise with the AVM team to co-ordinate work with the Northamber design team so marketing plans integrate seamlessly. 


• Brief the design team on all asset creation requests. This will include image sourcing & copywriting/sourcing. 


• Support the sales and marketing team on all relevant AVM events such as trade shows and partner events. 


• Attend sales and marketing meetings to fully understand the strategy and run the interlock meetings between the AV team and Marketing. 


• Manage the social media channels to ensure network interaction and audience growth 


• Tracking & reporting of ROI per activity/campaign and recommending changes to the campaigns / marketing mix where required. 


• Manage agreed vendor budgets and ensure that all plans are fully executed and invoiced accurately and completely. 

Skills and Knowledge: 

• Experience in Marketing, specifically social media and web management.


•  Degree in Marketing or relevant qualification (i.e., CIM) highly preferred.


• Knowledge of AV vendors and products preferred. 


• Experience in the AV and Technology areas would be an advantage. 


• Ability to handle multiple projects simultaneously in a fast-paced environment. 


• Ability to create professionally written content with appropriate inputs from stakeholders. 


• Evidence of successful engagement with sales teams to build and agree on go-to-market strategies. 


• Proven success executing multiple, simultaneous marketing campaigns that deliver measurable ROI.


• Evidence of utilising the full marketing mix (online/offline principles plus events). 


• Experience of planning and delivering creative, demand generation campaigns. 

Benefits

• Hybrid working


• Private Medical Insurance


• Life Insurance


• 25 days holiday


• Cycle to work


• Employee Assistance Programme