Senior SEO Manager

As a Senior SEO Manager in our SEO Team, you will report directly to a SEO Director.We are passionate about organic search optimisation, brilliant digital experiences, and the pursuit of technical excellence. You will share our passion in these areas, with considerable experience using SEO to achieve sustainable visibility on search engines. Moreover, you will be accountable for the technical integrity of clients’ websites and digital properties.To achieve this, you will have an excellent understanding of how websites are built – not just on a technical level, but also their stakeholders and workflows. You will be comfortable working alongside developers, ideally within agile workflows. You will also be proficient in providing non-technical stakeholders with clear, concise and jargon-free recommendations.Key ResponsibilitiesBuilding business cases and forecasts to gain buy-in for SEO implementationSharing results and case studies back to the businessIdentifying opportunities to drive innovation within the departmentLeading the strategy and technical SEO roadmapsBriefing and QAing junior members of the team for support work where neededAuditing websites on all aspects of technical SEOHelping our clients grow through sustainable organic search visibilityTaking ownership of client’s organic performance and technical integrityPlaying a leading role in strategic discussions about how SEO can solve business challenges and drive marketing performanceCarrying out competitor analyses, backlink audits, keyword research, and other research projects as requiredPreparing qualitative and quantitative reports on SEO campaign performanceMeeting dynamic KPIs set out specifically for you and your roleStaying abreast of developments in SEO best practice, and sharing knowledge across the team where applicableBeing Google Analytics certified and keeping this up-to-dateWhere necessary, presenting and discussing work with developers to ensure implementation success.We expect a comprehensive knowledge of organic search engine optimisation, with considerable experience consulting on enterprise-level technical SEO projects. You will undertake website audits, keyword research and backlink analyses as a core part of the role and must be comfortable delivering exemplary documentation ahead of deadlines using a suite of industry-leading software and tools.The digital landscape is always evolving, so it is imperative you keep your SEO knowledge up to date. You will, for example, demonstrate understanding of opportunities for international SEO, mobile optimisation, and conversational search. Moreover, RocketMill aspires to place data at the heart of all we do, so you must hold Google Analytics IQ certification, and show experience of using SEO analytical tools.You will recognise the pivotal role user experience plays in modern organic visibility. Experience developing large-scale information architecture is highly desirable, while hands-on experience of supporting migrations (platform and protocol) is essential.Skills & Experience Experience in technical SEO (agency or client-side)Comprehensive knowledge of SEO tactics, and commitment to keep this up-to-dateDemonstrable experience consulting on website audits, backlinks and migrationsAbsolute proficiency with industry-standard SEO tools – crawlers, link checkers, etc.Google Analytics IQ certificationReporting experience – updating clients on performance against KPIsAdvanced skills in Microsoft Excel (e.g., VLOOKUPs, PivotTables, advanced formulae)Excellent skills in Microsoft Office and everyday ITExcellent written and spoken EnglishExcellent communication with technical and non-technical stakeholdersAccountable for the performance and technical integrity of your clientsAble to balance your workload and deliver on timeBe a positive person that adds energy to our teamDesirableStrategic experience – consulting on how organic search can have a measurable impact within cross-channel digital marketing campaignsExperience designing large-scale SEO-friendly information architectureAdvanced knowledge of HTML, CSS and JavaScriptWorking knowledge (or better) of PHP, SQL or other relevant web technologiesWorking knowledge (or better) of WordPress, Magento, and other CMS platforms