Senior Social Account Director

We re the London division of McCann Central, 500+ across 6 offices across the UK. We like to think of ourselves as McCann Worldgroup s best-kept secret, located within McCann UK s Bishopsgate HQ. With an award-winning team of over 80 thinkers and doers, noisemakers, and problem-solvers we combine an irrepressible alchemy of creativity and science to deliver on our mission to propel our client s businesses into their next stage of growth. We have seen continual, profitable growth over the last 8 years and currently we re the global lead agency for Qatar Airways, the lead agency for Mastercard across Europe, integrated lead agency for Electoral Commission, and are celebrating our most recent integrated win. Where we re going. We re an insatiable bunch, and whilst we re proud of our progress we re not done yet; we always want more and better. Our next phase of growth will be based on a strategy of stronger reputation driven opportunities both internally within McCann Worldgroup and externally too. We want to build the agency sustainably and in a direction we can all be famous for, and proud of. The social media team is part of the wider McCann team, so you ll work on integrated clients, as well as your own portfolio. You will have access to the latest social media tools, as well as direct access to the social channels themselves . If you have at least five years experience working in agency leading social media strategy and delivery, then we want to hear from you. You ll need to demonstrate exceptional social media knowledge and expertise , as well as excellent client-handling skills. You ll be equally comfortable developing plans for existing clients, as you are pitching for new business. If you think you have what it takes , then get in touch. Don t hang around , t hough opportunities like this don t come around often. Roles and responsibilities: Planning , design ing , implementing, and monitor ing social media marketing campaigns. Creat ing , curating, and manag ing social media content, including text, audio, visual and multimedia formats. Monitor ing social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective. Creat ing comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions. Design, implement and manage social ad campaigns integrated into the company s strategic marketing plans. Nurturing and maintaining strong and long-lasting senior client relationships. Including occasional overseas travel. Leading the in-agency Social Media team which consists of : Social Account Director and Account Manager (Direct Reports) A Social Med ia Strategist T alented creatives, including Copyw riters , Graphic Designers and Content Creators , while coordinat ing their activities (resource) to achieve social media campaign objectives . Track ing social media campaigns key performance metrics to maximize results and report progress to management /clients where applicable . Financial Management and forecasting of both social accounts, day-to-day and in weekly interna Business Leadership meetings. In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to take additional fully paid leave, enhanced pension contributions, life assurance and much more. A culture of learning and development is also central to our ethos, so you ll have access to industry-leading training and development programmes, plus you ll get to work closely with the world s biggest media partners to access exclusive features and products. Most importantly, you ll be part of a fun and collaborative team and you ll work in an environment where you are supported and developed. Our commitment to equal opportunities For us, diversity is a business imperative one that must be embedded into every aspect of how we operate in order to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense. As a globally integrated community that influences and shapes culture, it s vital that the talent mix in our agencies encompasses all dimensions of diversity, and that we demand the same of the people we work with. Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose. McCann is a disability confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for this role, so please do let us know when you apply if you are eligible, along with any adjustments you may need to the recruitment process to enable you to perform at your best. McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, Truth Well Told , McCann is the world s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG). #J-18808-Ljbffr