SEO Specialist

Central Employment are delighted to be working with a leading Digital Marketing and Creative agency baaed near Newcastle, as they look to appoint an additional SEO Specialist.
SEO Specialist profile:The ideal candidate should have a strong understanding of the search engine landscape, with the ability to develop and implement effective campaigns, as well as drive link-building initiatives to improve organic search rankings.Responsibilities: Build and maintain strong relationships with clients, understanding their needs, and delivering tailored SEM strategies to achieve their goals and drive resultsPlan, execute and monitor SEM campaigns across various search engines and platforms (e.g. Google Ads, Bing Ads, etc.)Conduct keyword research and analysis to identify relevant search terms and opportunities for optimisationOptimise ad copy and landing pages for maximum click-through and conversion ratesDevelop link-building strategies and tactics to increase the number of high-quality links pointing to our websiteBuild relationships with relevant publishers, bloggers, and other webmasters to secure backlinksPerform link audits and analysis to identify and resolve potential issues with client link profilesConduct regular audits of our website to identify technical issues that may affect search engine rankingsDevelop and implement strategies for optimising website structure, page speed, and other technical aspects of SEOWork with developers to ensure that website code is optimised for search engines and that best practices are followedMonitor website performance metrics and use data to make data-driven decisionsStay up-to-date with the latest trends and best practices in technical SEO and search engine algorithmsCollaborate with other members of the marketing team to integrate multi-disciplinary initiatives with other marketing channels (e.g. social media, content marketing, etc.) Our ideal candidate will have:The SEO Specialist will have circa 3 years' experience ideally within an agency environment, to join a well-rounded team that values a can-do attitude and delivery of high-quality work. Essential experience:
Experience in SEM, SEO and link buildingExperience in a client facing roleStrong analytical and problem-solving skillsExcellent communication and interpersonal skillsExperience with SEO tools such as Screaming Frog, Moz, SEMrush, and Google AnalyticsKnowledge of HTML, CSS, and other web development technologies is a plusGoogle Ads and Bing Ads, certification is a plusJBRP1_UKTJ