SEO Specialist

Location: Liverpool

Salary: �30k DOE

Job Type: Onsite

Our client is seeking an SEO Specialist with proven experience and a strong passion for digital marketing to join their team. The ideal candidate will have a successful track record in improving search engine rankings and will be responsible for developing and executing effective SEO strategies. This role requires a combination of technical expertise, analytical skills, and the ability to work collaboratively to enhance the overall online presence.

Key Responsibilities:

• Keyword Research & Strategy: Conduct comprehensive keyword research and analysis to drive content creation and SEO strategy.
• Content Optimization: Optimize website content, including metadata, URLs, and internal linking, ensuring alignment with SEO best practices.
• SEO Strategy Implementation: Execute on-page and off-page SEO strategies to enhance website visibility, rankings, and user experience.
• Cross-Team Collaboration: Work closely with internal teams to ensure SEO principles are embedded across content, development, and marketing activities.
• SEO Tools Proficiency: Leverage tools such as Google Analytics, Google Tag Manager, SEMrush, and Screaming Frog to monitor and improve performance.
• Competitor & Market Analysis: Perform competitor analysis and keyword research to discover new opportunities, particularly for the eCommerce sector.
• Monitoring & Auditing: Regularly audit website elements, including category and product pages, to identify areas for optimization.
• Data Analysis & Reporting: Utilize Microsoft Office Suite to manipulate data and generate reports that provide actionable insights for SEO improvement.
• UX/UI Considerations: Apply knowledge of user experience (UX) and user interface (UI) best practices to enhance SEO and website functionality.
• Social Media Integration: Ensure SEO strategies are effectively integrated with social media efforts to boost overall visibility.
• Stay Current: Keep up-to-date with the latest SEO trends, algorithm updates, and digital marketing developments to maintain cutting-edge practices.

Day-to-Day Tasks:

• Monitor and audit NHS, CD, LMP, and NSS data.
• Execute daily SEO tasks such as image optimization, content improvements, and refining website link structures.
• Develop content templates to guide writers in optimizing their material for SEO.
• Analyze performance using Smartlook sessions to identify pain points and propose solutions.
• Review and optimize the performance of category and product pages, with a focus on boosting search rankings and user engagement.
• Conduct competitor analysis and keyword research to identify new product and content opportunities for the website.

Key Requirements:

• Proven experience in SEO, with a focus on eCommerce.
• Proficiency in SEO tools such as Google Analytics, Google Tag Manager, SEMrush, Screaming Frog, and familiarity with alternatives like Moz, Ahrefs, and Sitebulb.
• Strong technical understanding of HTML, CSS, and JavaScript in relation to SEO.
• Experience with content management systems and SEO techniques.
• Strong analytical and problem-solving skills with attention to detail.
• Advanced skills in Microsoft Office Suite for data manipulation and analysis.
• Knowledge of UX/UI best practices to enhance SEO performance.
• Understanding of how social media management influences SEO outcomes.

If you are a detail-oriented, data-driven individual with a passion for SEO and digital marketing, our client would love to hear from you!

In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.