Social Media Account Director

About Kindred We are Kindred. A B Corp certified, independent PR and comms agency delivering positive change. For us, positive change is serious business. We believe strong purpose and strong performance aren’t mutually exclusive. We work with brands and organisations that want to achieve both. We create campaigns that have the power to improve the lives of people, strengthen communities and enhance the wellbeing of the world.
Take a look at some of the work we do: www.kindredagency.com.
Our values: We win or we learn – You have freedom to experiment and permission to fail. We like winning a lot more than we like losing but we accept that learning from our failures is a step on the way to success. We’re brave in championing change – Change should be embraced rather than feared. It requires us to be ambitious with our ideas and courageous in delivering them. We look for opportunities outside of our comfort zones. We have each other’s backs – You can be yourself here. We respect, support and trust each other. If we need to, we’ll drop what we’re doing to help a teammate out. We are one team. We succeed as a team and we fail as a team. We value honesty – We respect, support and trust each other. That’s why we’re honest with ourselves and each other. We know this is what it takes to be the best we can be. We assume permission – Everyone here has a role to play in building something special. Follow your curiosity. Be proactive. Work hard to turn good into great and great into greater.
About the role: We’re looking for a passionate, creative-minded Account Director to join our social media team. You’ll have good knowledge of best-in-class social media campaigns and content and what makes them successful. You’ll be a creative thinker with a keen eye for detail who can bring fresh ideas to the table. A social media fanatic (if you’re chronically online, please apply now!) who can spot trends and articulate how they could work for our clients. You’ll have experience working in an agency, or be able to demonstrate the ability to juggle multiple projects. You’ll inspire the team and agency with your creativity and entrepreneurial approach.
Responsibilities: Senior day-to-day contact for clients, responsible for directing and leading campaigns from creative brief to implementation and delivery, with low-level involvement from team leads. Accountable for client service and quality control across your client portfolio – provide client counsel and lead the team in meetings and presentations, building strong client relationships, building trust and adding value. Social media expertise – strong understanding of social media platforms and their functionality, including organic and paid formats. Staying abreast of platform developments and sharing these with the team, considering how changes may impact Kindred clients. Creative ideation – coming up with social-first creative ideas and influencer briefs, reviewing and building on ideas from across the team and working with PR colleagues to make sure integrated campaign plans have social-first executions.
Strategic planning across paid and organic social – using insights and best practice to develop social media channel and content strategies and ensuring they’re adhered to by the team.
Content planning – you’ll support the Account Managers and Account Executives to write well-crafted, strategic content plans, understanding the difference between ongoing BAU social content development and specific integrated campaigns. Influencer marketing – planning and executing influencer marketing strategies, including devising influencer campaign ideas, identifying and negotiating talent, managing the briefing and creation process, and securing client approvals. Finance, project management and account management – proactively managing budgets and timings for content creation, production, influencers and paid social, updating cost-trackers, timelines and reporting back to team leads. You’ll be organised and able to ensure the smooth running of social media production projects and shoots on time and within budget, with support from the team lead. You’ll work with your team leads to develop costed proposals for clients and ensure your accounts run profitably.
New business and organic growth – playing a key role in creds and new business pitches using your experience and expertise in social media. You’ll have the ability to make your presence felt, instil confidence, and add value to new business meetings and presentations. You’ll identify opportunities for growth on existing accounts and work with your team lead to upsell Kindred’s offering. Team management – championing best practice across your teams, taking an active role in supporting, teaching and inspiring junior members of your team. This role is likely to have line management responsibilities.
What’s in it for you: We’re proud of our competitive benefits package, which includes: 25 days’ annual leave + bank holidays – increasing by one extra day each year up to a maximum of 30 days. Birthday lie-in. Flexible bank holiday policy – swap a bank holiday for a date of personal or cultural significance. Private Medical Insurance from day one, including 24/7 GP appointments and a half price gym membership. Wellness fund – £150 a year to spend on whatever makes you feel good. Sabbatical of up to 3 months with one month full pay after 3 years’ service. Matched contribution pension scheme – 3% on joining, rising to 5% after 2 years and 7% after 3 years. Anniversary gifts and monthly pre-pay day get togethers. Free breakfast on office days. Monthly Changemaker awards and prizes, plus annual Changemaker of the Year prizes. Summer and winter all staff parties. Annual paid volunteering day. Travel season ticket loan – up to £5k interest free loan payable back via payroll over 12 months. Cycle to work scheme – up to £5k interest free loan payable back via payroll over 12 months.
The small print: Location: We offer hybrid working; two days a week (Monday & Tuesday) working from our Covent Garden office, three days home/remote working. Availability & access to office every day, if preferred.
Working hours: We offer flexible working because we believe people do their best work when they can work in the way that best suits them. This role is 37.5 hours per week, Monday to Friday, unless client demands necessitate. We offer core hours from 10am – 4pm.
Salary: £45,000 to £52,999, based on experience and skillset.
Start date: August 2024.
To apply: To be in with a chance of joining our talented social media team, please email your CV along with covering letter to #####.
We recognise that to deliver the best work for our clients, we need a diverse range of perspectives and experiences. We’re proud to be a Disability Confident Committed employer and we’re committed to ensuring best practice approaches to a diverse and inclusive recruitment process and encourage applications from people of all backgrounds. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, we welcome requests for possible adjustments. Rest assured, disclosing this information will not impact how you’re treated in our process.