Social Media Marketing Manager

Job Title: Social Media Manager - Fashion Brand
**Location:** London
**Department:** Marketing & Communications
**Type:** Full-time, Permanent
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Saint and Sofia is based in London, England, creating contemporary womenswear fashion and accessories, with an edge. We are headquartered in the UK, however we serve customers globally.
Our commitment to great design, fairness, quality, superior service and sustainability has been demonstrated through our features in The Times and Financial Times. Partnerships with The Prince’s Trust, Natural History Museum and Trees for Cities as well as thousands of 5* customer reviews on Google and Trustpilot.
As we expand our market presence, we are seeking a dynamic and experienced Social Media Manager to lead our community engaging efforts and help drive the brand’s organic engagement online.
**Role Summary:**
We are looking for a creative and strategic Social Media Manager to join our team and elevate our brand's presence across social media platforms. The ideal candidate will have a deep understanding of what content resonates across social media for fashion brands, excellent communication skills, and a proven track record of growing and engaging audiences online. This role involves creating and executing innovative social media strategies, managing day-to-day activities, and collaborating with cross-functional teams to ensure our brand is consistently represented across all channels.
**Key Responsibilities:**
- **Social Media Strategy & Planning:**
- Develop and implement a comprehensive social media strategy that aligns with the brand’s goals and marketing objectives.
- Set key performance indicators (KPIs) and track performance to measure the success of social media campaigns and strategies.
- Stay ahead of social media trends, platform updates, and emerging technologies to keep the brand's social media presence fresh and competitive.
- **Content Creation & Curation:**
- Create, curate, and manage high-quality, engaging content (text, image, video) across all social media platforms, including Instagram, Facebook, Twitter, TikTok, Pinterest, and emerging platforms.
- Develop and maintain a consistent brand voice and visual identity in all social media content.
- Coordinate with creative team, and influencers to produce visually compelling content.
- **Community Management:**
- Engage with our audience by responding to comments, messages, and mentions in a timely and brand appropriate manner.
- Foster and grow an active community around the brand, encouraging user-generated content and meaningful interactions.
- Monitor and analyse audience behaviour, feedback, and sentiment to inform future content and engagement strategies.
- **Campaign Management:**
- Plan and execute social media campaigns for product launches, promotions, collaborations, and other brand initiatives.
- Collaborate with the marketing team to integrate social media campaigns with broader marketing strategies, ensuring cohesive brand messaging across all channels.
- Utilize social media advertising tools (e.g., Facebook Ads, Instagram Ads) to amplify campaigns and reach target audiences.
- **Analytics & Reporting:**
- Monitor, analyze, and report on social media performance using tools such as Google Analytics, Hootsuite, and native platform analytics.
- Provide actionable insights based on data to optimize content, improve engagement, and drive growth.
- Stay informed on competitor activity and industry benchmarks to continually refine the brand’s social media strategy.
- **Collaboration & Cross-Functional Coordination:**
- Work closely with the marketing, PR, and e-commerce teams to ensure social media content supports overall business objectives.
- Coordinate with product teams to highlight new arrivals, best-sellers, and seasonal collections in social media content.
- Collaborate with influencers, brand ambassadors, and other partners to amplify the brand’s reach and visibility.
**Requirements:**
- **Education & Experience:**
- Bachelor’s degree in Marketing, Communications, Fashion, or a related field.
- Minimum of 3-5 years of experience in social media management, preferably within the fashion or lifestyle industries.
- **Skills & Competencies:**
- Deep understanding of social media platforms, algorithms, and best practices.
- Strong visual aesthetic with experience in fashion photography, videography, and content creation.
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
- Excellent written and verbal communication skills with a knack for crafting engaging copy.
- Experience with social media advertising and a track record of driving measurable results.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- **Personal Attributes:**
- Creative thinker with a passion for fashion and a keen eye for trends.
- Highly organised and detail-oriented, with excellent time management skills.
- Strong interpersonal skills with the ability to work collaboratively across teams.
- Self-motivated and proactive, with a solution-oriented mindset.
**Preferred Qualifications:**
- Experience working with e-commerce platforms and understanding of online retail dynamics.
- Familiarity with influencer marketing strategies and tools.
- Basic graphic design skills and proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator).
**What We Offer:**
- Competitive salary and benefits package.
- Opportunity to work with an emerging player in the fashion industry.
- Creative and dynamic work environment with opportunities for professional growth.
- Access to the latest fashion trends and products.
Saint and Sofia are committed to creating an inclusive workplace where everyone feels respected and valued.