Solutions Architect - Marketing Mix Modeling (MMM), Global Pet Nutrition

Job Description: Pet Nutrition (PN) is the most vibrant category in the FMCG sector. As we work to transform this exciting category, a new program, Digital First, has been mobilized by the Mars Pet Nutrition (PN) leadership team. Digital First places pet parents at the center of all we do in Mars PN, while digitalizing a wide range of business process areas, and creating future fit capabilities to achieve ambitious targets in top line growth, earnings, and pet parent centricity. The Digital First agenda requires Digitizing at scale and requires you to demonstrate significant thought leadership, quality decision making, deep technical know-how, and an ability to navigate complex business challenges. Are you passionate about Marketing, Media, Digital, Analytics and excited about how it can completely transform the way an organization efficiently and effectively reach and convert consumers and prospects? Do you have the strategic vision, technical expertise, and leadership skills to drive data-driven measurement solutions? Do you want to work in a dynamic, fast-growing category? If so, you might be the ideal candidate for the role of MMM Solution architect in the Enterprise Architecture function for Global Pet Nutrition (PN) at Mars. The MMM - Solutions Architect is a technical leadership role that oversees delivery of digital, data and measurement capabilities that are critical to the success of our marketing/growth function. This role is responsible for the architecture, design and optimization of digital and data platforms, operations, data engineering and the development of the MMM product for the multi-billion-dollar Pet Nutrition division. Reporting to the Head of Enterprise Architecture, the person in this role will be a part of the Global PN Architecture of Tomorrow team. The role operates globally and partners with PN business and digital leaders across all functions. 'This role is an incubation role (temporary) with an estimated end date of December 2026. The purpose is to fast-track and support the build of this specific product. At the completion of the product, a permanent BAU role will open to maintain and support the product: the role will be permanent and will have a different job description more suited to the need of the organisation at end state. If you are unable to secure the role by December 2026 you will be eligible for a separation package.' What are we looking for? Bachelor s degree or Equivalent (IT Degree preferred in particular computer science, data science or related field) Industry-leading expertise in building and delivering MMM solutions Data Modeling and Analysis: Proficient in developing data models and algorithms to analyze marketing effectiveness, customer behaviour, attribution, and return on investment (ROI). Media Channel Expertise: Understanding of various media channels including digital (social media, display advertising, search advertising, email marketing) and traditional (TV, print) to design effective multi-channel marketing strategies. Ad Tech Knowledge : Knowledge of advertising technologies such as ad servers, demand-side platforms (DSPs), ad exchanges, and programmatic advertising to optimize ad placements and bids. Machine Learning and AI: Understanding of machine learning and artificial intelligence (AI) algorithms used in MMM for predictive modelling, customer segmentation, and personalization. Attribution Modeling: Proficiency in designing and implementing attribution models (first-touch, last-touch, multi-touch) to accurately measure the impact of marketing touchpoints on conversions and sales. Data Visualization: Ability to create intuitive and insightful dashboards and reports using tools like Tableau, Power BI, or Google Data Studio to present marketing performance metrics and insights to stakeholders. Performance Monitoring: Monitoring the performance of marketing campaigns in real-time, identifying trends, anomalies, and opportunities for optimization. Optimization Strategies: Developing optimization strategies based on data-driven insights to improve marketing ROI, channel effectiveness, and customer engagement. Compliance and Privacy: Ensuring compliance with data privacy regulations (such as GDPR, CCPA) and best practices in data handling and security within the marketing technology stack Established and deep understanding of a range of technology solutions & business process, across Marketing domain. Proven track record of delivering value through data products in a fast-paced, agile environment. Extensive knowledge of data principles, architecture/modelling, ingestion, ETL, visualisation Extensive knowledge of Azure based big data platform & exposure to other clouds such as GCP is desirable. Prior experience of successfully leading large-scale data initiatives to support analytics, BI & AI use cases. Proven track record of presenting solution options to design authorities and governance forums Proven track record to master new and emerging technologies Successful experience, established over several years, to perform architecture leadership within a Technology environment A strong customer centric mindset especially within an internal customer base with the purpose of driving adoption and use Strategic thinking, problem solving and innovation, with the ability to anticipate and navigate challenges and opportunities. Excellent in engaging with technical and functional leadership in a matrix organization. Ability to navigate complex matrix organisation Motivational and thought leading Ability to adapt to a fast-paced, dynamic work environment and manage multiple priorities Experience working in a multi-region business team with potentially conflicting needs/views and ability to navigate a complex organizational landscape Must be customer focused with demonstrated ability to form productive relationship including business & DT leaders Learning agility and desire to learn new technology and business. What will be your key responsibilities? Mars Principles: Live and exemplify the Five Principles of Mars, Inc. within self and team. Strategy and Thought Leadership: Work with PN Digital Leadership & MMM product leadership to create and execute the MMM strategy and roadmap for the Pet Nutrition segment, in alignment with the Pet Nutrition s business strategic priorities and goals. Bring the "outside-In" by maintaining an external network of digital professionals to deliver value faster and build our capabilities of the future. Stakeholder Engagement: Collaborate with PN brand, Marketing, CMI, Digital Leadership & MMM product team. You align with and support Enterprise architecture efforts in Mars Petcare, corporate Enterprise Architecture (EA), Global Delivery Organisation (GDO), CISO teams. Architectural governance, review and assurance: you are accountable for effective and proportionate governance to approve or reject high level solution designs, solution architectures, other Technology services, including granting waivers where justified. You ensure that critical MMM design decisions and issues escalated by delivery teams across PN DT(digital technology team) & business are reviewed and resolved promptly. You drive architectural governance, review and assurance in partnership with the Technology Leadership Team, PN/Petcare/Corporate EAs and colleagues in the wider Mars PN. Roadmap to achieve the target architecture: you are accountable for setting out a roadmap to move from the current state architecture to the target architecture for MMM product, taking account of the change portfolio and expected future change plans. You ensure that the roadmap is maintained to account for evolving requirements. You will also consider Market Archetypes where appropriate to ensure relevant solutions are proposed and implemented. Work with development team: you are expected to work with development teams/Sis to guide and offer expert advice to ensure the application is built the highest standards and is in line with Mars PN EA architecture principles and above all, the solutions meet business requirements. Ensure comprehensive documentation, including solution architecture diagrams, technical specifications, and user guides are produced. What can you expect from Mars? Work with over 130,000 diverse and talented Associates, all guided by the Five Principles. Join a purpose-driven company where we re striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. An industry-competitive salary and benefits package, including company bonus. #LI-RM2 #LI-Hybrid Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request. #J-18808-Ljbffr