Store Manager

Store Manager –£29,100 per annum + Bonus

Location: Welwyn Garden City, Hertfordshire, United Kingdom

Join the UK’s Fastest-Growing Toy Retailer!

Are you ready to embark on an exciting journey with the UK’s fastest-growing toy retailer? We're on a mission to become the best-loved toyshop, and we want you to be part of it! We are currently seeking a Store Manager to join our dynamic team in Welwyn Garden City, Hertfordshire, United Kingdom on a full-time, permanent basis.

As our Store Manager, you will receive a competitive salary of £29,100 per annum, along with a fantastic range of benefits, including the unique opportunity to dual manage the local Tesco concession.

Toy retailing is demanding, hands-on, and fast-paced, but it is also fun—every day brings new challenges. To excel as our Store Manager, you must be a competitive commercial manager with a natural retail ‘trader’ instinct, thriving in a volume-driven, highly seasonal trading environment.

At The Entertainer, we pride ourselves on being a family-run business and the UK’s largest independent toy retailer, with over 165 locations nationwide. With our recent acquisition of the Early Learning Centre, we are expanding our reach even further.

As a forward-thinking toy retailer, we’re growing our online and high street presence. Our concession spaces in Tesco, M&S, and Matalan allow us to showcase our toys while providing customers with exceptional service, expert knowledge, and a delightful shopping experience.

Why Join Us as Our Store Manager?

We genuinely care about our people, our customers, and the communities we serve. As our Store Manager, you'll enjoy a friendly, supportive culture where training and development take centre stage, helping you to ‘aim higher’ in your retail career.

In return for your hard work and commitment as our Store Manager, you’ll enjoy fantastic benefits such as:

• Flexible access to your pay via MyView PayNow


• Retail Trust benefits, including Virtual GP access


• Birthday leave and 30 days of holiday


• An annual bonus scheme


• Pension salary sacrifice


• Generous toy discounts


• Enhanced maternity and paternity pay


• High street and leisure discounts


• A cycle-to-work scheme


• Life cover

Key Responsibilities of Our Store Manager:

As our Store Manager, your duties will include:

• Taking accountability for the sales and trading performance of your locations, using our trade reporting tools to optimise trading space.


• Acting as a brand ambassador for our Tesco partners, building strong relationships with Tesco management and inspiring your team to deliver The Entertainer experience.


• Developing your team to provide exceptional customer service supported by excellent product knowledge.


• Implementing and executing promotional changes and maintaining high merchandising standards on the shop floor.


• Coaching your team to achieve fantastic sales results.


• Building external relationships to promote your store and drive sales growth.

What We’re Looking For in Our Store Manager:

We are looking for a positive, people-focused individual who is excited about our brand and product ranges. You should be:

• Tech-savvy and confident with new technology.


• Resilient and adaptable, capable of planning and delivering operational activities under pressure.


• A strong leader with excellent people skills to inspire and motivate your team to make us the best-loved toyshop.

Ideally, you will currently be working as an experienced Assistant or Deputy Manager looking to take the next step in your career.

If you’re a competitive and commercial retailer ready to make an impact, we encourage you to apply today with your up-to-date CV to become our new Store Manager!

Join us and help shape the future of play!