UK DIGITAL & COMMUNICATIONS MARKETING EXECUITVE
Posted 4 days ago
- Eastleach Turville, Gloucestershire
- Any
- External
- Expires In 3 months
UK DIGITAL & COMMUNICATIONS MARKETING EXECUITVE
LOCATION: Cirencester
SALARY: £35,000 per annum plus 10% VAR pay £38,500
JOB TYPE: Permanent Full Time Monday to Friday 37.5 hours per week
Role Purpose
The Digital & Communication Marketing Executive is responsible for brand & offer awareness and for generating high quality customer leads within the company’s country by:
* Designing & executing the country Communication Strategy & Planning, aligned with Performance plan
* Managing and deploying country multi-media and multi-channel Campaigns (digital, press, events)
* Localising and managing contents for country campaigns
* Managing the effectiveness of the country website
* Supporting sales managers, sales teams and if relevant, partners, in marketing activities.
Design & execute the country Communication Strategy & Planning
* Communication plan proposal for Brand & Offer awareness and for generating high quality customer leads, in support of Performance plan, with measurable goals.
* Monitor Progress & achievement
* Propose and manage the country communication budget
Manage and deploy country multi-media and multi-channel Campaigns (digital, press, events)
* Activate the relevant marketing action & media to reach targeted audiences (customers, prospects, stakeholders, etc) and convert into Sales enquiry and/or strong brand equity based on Digital & Communication programs.
* Define and implement media campaigns: Digital, Emailing, social media, press
* Manage Newsletter if relevant
* Organise events: exhibition, external product launch, webinars, customer events, corporate events & manage or support tools creation (doc, panels, invitation).
* Maximise the Digital Customer engagement, interaction, nurturing, conversion, and retention throughout the lifecycle of customer journey.
Localize and manage contents for country campaigns
* Adapt & manage sales tools and communication contents that catch the audience's attention and integrate effective call to actions to ensure the campaign's return on investment.
* Manage printed & digital sales tools dedicated to distributors
* Manage local communication agency if needed
Manage the effectiveness of the country website
* Contribute to the management of the country website to maximize visitors experience and value proposal throughout customer’s journey.
* Manage local contents, publish local news and events.
* Be accountable of the country website performance; maximize the traffic and continuously improve the website performance
Experience Required
* Must have a strong marketing, communications and digital marketing background
* Master’s degree in marketing and communication and 3 years of experience in a B2B industry, ideally with technical products.
* The knowledge of the customer profiles in the electrical market is a plus
LOCATION: Cirencester
SALARY: £35,000 per annum plus 10% VAR pay £38,500
JOB TYPE: Permanent Full Time Monday to Friday 37.5 hours per week
Role Purpose
The Digital & Communication Marketing Executive is responsible for brand & offer awareness and for generating high quality customer leads within the company’s country by:
* Designing & executing the country Communication Strategy & Planning, aligned with Performance plan
* Managing and deploying country multi-media and multi-channel Campaigns (digital, press, events)
* Localising and managing contents for country campaigns
* Managing the effectiveness of the country website
* Supporting sales managers, sales teams and if relevant, partners, in marketing activities.
Design & execute the country Communication Strategy & Planning
* Communication plan proposal for Brand & Offer awareness and for generating high quality customer leads, in support of Performance plan, with measurable goals.
* Monitor Progress & achievement
* Propose and manage the country communication budget
Manage and deploy country multi-media and multi-channel Campaigns (digital, press, events)
* Activate the relevant marketing action & media to reach targeted audiences (customers, prospects, stakeholders, etc) and convert into Sales enquiry and/or strong brand equity based on Digital & Communication programs.
* Define and implement media campaigns: Digital, Emailing, social media, press
* Manage Newsletter if relevant
* Organise events: exhibition, external product launch, webinars, customer events, corporate events & manage or support tools creation (doc, panels, invitation).
* Maximise the Digital Customer engagement, interaction, nurturing, conversion, and retention throughout the lifecycle of customer journey.
Localize and manage contents for country campaigns
* Adapt & manage sales tools and communication contents that catch the audience's attention and integrate effective call to actions to ensure the campaign's return on investment.
* Manage printed & digital sales tools dedicated to distributors
* Manage local communication agency if needed
Manage the effectiveness of the country website
* Contribute to the management of the country website to maximize visitors experience and value proposal throughout customer’s journey.
* Manage local contents, publish local news and events.
* Be accountable of the country website performance; maximize the traffic and continuously improve the website performance
Experience Required
* Must have a strong marketing, communications and digital marketing background
* Master’s degree in marketing and communication and 3 years of experience in a B2B industry, ideally with technical products.
* The knowledge of the customer profiles in the electrical market is a plus
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