Web3 Marketing Lead (UK/EU Market)

Who Are We and What Do We Do?Socrates is a social media platform in the era of AI & Web3. It's named "Socrates" since it promotes the critical thinking approach to all information and encourages humanity to view the world critically.As a Marketing Lead, you will be responsible for developing and executing strategies to expand the company’s visibility and user base in the region. The role also involves designing user activation and conversion paths, promoting user engagement within the product community, and managing partnerships with local entities. You will oversee local marketing budgets and lead the local market team to achieve set goals.What Will You Do? Market Strategy Development and Execution: Develop and execute local market development strategies and marketing plans, particularly by organizing debate competitions at local universities to increase the company's visibility and user base in the region.User Analysis and Research: Understand user behavior, preferences, and needs through data analysis and user research to identify opportunities and challenges for user growth.User Acquisition: Develop user acquisition strategies, including advertising, social media promotion, and local event promotion, to attract new users and increase registration/download rates.User Activation: Design user activation strategies to guide new users to quickly experience the core functions of the product, thereby increasing user activity and retention rates.User Retention: Develop user retention strategies through personalized recommendations, event guidance, and community interactions to increase user engagement and reduce churn rates.User Conversion: Design user conversion paths to guide users through key actions such as registration, purchase, and upgrade, maximizing user value.• User Engagement: Promote user participation in the product community, gather user feedback, opinions, and involvement in activities to enhance user engagement and loyalty.User Analysis and Feedback: Continuously track user data, conduct data analysis, and collect user feedback to optimize user growth strategies and continuously improve products and services.Market and Competitive Analysis: Analyze market trends and competitor strategies, discovering and learning industry best practices to optimize user growth strategies.Partnership Management: Establish and maintain relationships with local partners, media, and communities to drive brand collaboration and marketing activities.Event Organization and Participation: Organize and participate in local events, conferences, and exhibitions to enhance the company's brand image locally.Budget Management: Manage and optimize local marketing budgets to ensure efficient use of resources.Team Leadership: Lead the local market team, providing training and support to ensure team goals are met.What Are We Looking For? Fluent in English and any additional European language will be a plus.Bachelor's degree or higher in Marketing, International Trade, Business Administration, or related fields preferred.Over 3 years of experience in global business development or business development.Excellent communication, negotiation, and interpersonal skills with the ability to collaborate with individuals from diverse cultural backgrounds.Strong team management and leadership skills to motivate team members and drive business growth.Deep understanding of Web3 markets, familiarity with the digital content industry is a MUSTYou will not be invited to interview if you DO NOT have any Web3/blockchain experienceWhat Does Our Current Team Look Like?We are a global organization with a unique decentralized model that places our members at the core. We have considerable plans for expansion and have built a platform that allows society to understand new and different ways of thinking across geographical boundaries and cultures.What can we offer at Socrates?Competitive payRemote work globallyFlexible working hoursUnlimited paid time offRegular team building activities