Associate Project Manager, Marketing

N/AJun 2024 - Feb 2025

Great Ormond Street Hospital

Led fundraising campaigns for Great Ormond Street Hospital's cancer centre, raising $57M and advancing its mission to support families of children with cancer.. Organized high-impact events across the UK, optimizing venue selection and collaborating with marketing teams to maximize engagement and outreach.. Trained 15+ new hires, expanding campaigns to five cities and driving increased community awareness and support.

N/ANov 2023 - Dec 2023

Harrods

Conducted in-depth market research to develop targeted marketing strategies, securing Harrods' 'Best Project' by optimizing store layout and customer experience.. Recognized as top researcher for creating an integrated marketing strategy featuring social media, in-store campaigns, advertising, and celebrity endorsements.. Optimized Harrods' interior design and experiential marketing to boost customer engagement, elevate brand awareness, and strengthen market positioning.

Project Manager, Strategic InitiativeMar 2021 - May 2023

Tiba Foods Sal

Developed and refined brand identity, establishing a tone of voice and cohesive aesthetic to enhance brand positioning in the investment market.. Managed social media platforms like Instagram and the company website, driving audience engagement and boosting online visibility.. Built strategic relationships and networks with potential clients, driving opportunities for future investments and business growth.. Networking with potential clients while conducting in-depth financial analysis and market research to create detailed investment plans driving business growth and aligning with long-term company objectives.

Associate Project Manager, MarketingJul 2019 - Present

Zuhair Murad

Spearheaded digital marketing campaigns with 120+ influencers, driving brand awareness and engagement through targeted social media strategies.. Co-led cross-functional social media initiatives, boosting click-through rates and expanding audience reach through innovative content planning.. Orchestrated the SS’20 Haute Couture showcase at Paris Fashion Week, overseeing event planning, venue coordination, guest list management, and social media amplification.

Associate Marketing ManagerAug 2017 -

Saad & Trad - Bentley, Jaguar & Lamborghini

Spearheaded Bentley's rebranding efforts and hosted exclusive events for Bentley and Lamborghini, boosting brand identity and driving a 27% increase in client retention and engagement.. Led social media marketing and promotions for the first E-Motor show in the Middle East in 10 years, enhancing audience reach and event impact.. Co-led the Jaguar I-Pace launch in Lebanon, securing celebrity collaborations and brand sponsorships, resulting in a 40% increase in website visits and 150 pre-orders within the first week.

Marketing Analyst, InternshipSep 2016 -

Bankers Insurance Group

Boosted client acquisitions by 9% through strategic relationship management, networking, and negotiation.. Spearheaded targeted email campaigns and referral programs, generating $570,000 in revenue.. Co-led large-scale networking events, boosting client retention by 11% and enhancing brand loyalty.

Masters In Arts: International Fashion Marketing2023

Regents University London

Bachelor In Business Administration2016

American University Of Beirut

International Baccalaureate2012

American International School, Riyadh